News

A Decade-Long Pursuit Fulfilled: Crystal Dempsey Joins SPARK Strategic Ideas as Account Supervisor

Agency welcomes a communications unicorn to lead client success CHARLOTTE, N.C. (February 2, 2024) — SPARK Strategic Ideas (SPARK), a leading full-service strategic branding agency, proudly announces the addition of communications veteran Crystal Dempsey to its dynamic team as an account supervisor. Dempsey brings with her over 15 years of public relations and marketing experience; more than 20 years as a journalist; and expertise in conceptualizing and executing creative campaigns, content creation, community engagement and… Learn more…..

SPARK Hired for Taco Boy Grand Opening

Beloved restaurant selects local agency to manage public relations for opening of Charlotte location CHARLOTTE, N.C. (Jan. 2, 2024) – Taco Boy, a Charleston-based restaurant serving… Learn more…..

SPARK Strategic Ideas Discovers Ideal Match with Latest Addition

SPARK Adds a New Business Developer to its Growing Team CHARLOTTE, N.C. (November 28, 2023) – Megan Buskirk Smith joins SPARK Strategic Ideas (SPARK), a… Learn more…..

SPARK Strategic Ideas Welcomes New Social Media Manager

Tess Palladino joins the SPARK team CHARLOTTE, N.C. (August 22, 2023) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Tess Palladino as… Learn more…..

SPARK Digs Into Public Relations Efforts for McCall Farms’ Brands

Charlotte-based agency expands PR client roster to include canned vegetable lines CHARLOTTE, N.C. (July 11, 2023) – Strategic branding agency SPARK Strategic Ideas (SPARK) will provide… Learn more…..

SPARK Expands Communications Team

Martha Botts joins as Senior Public Relations Manager CHARLOTTE, N.C. (May 1, 2023) — SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, is pleased… Learn more…..

SPARK Strategic Ideas Hired by The Salvation Army of Greater Charlotte

Local service organization selects Charlotte agency scope of services CHARLOTTE, N.C. (June 5, 2022) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes The… Learn more…..

SPARK Hired for Harry’s Grille & Tavern Grand Opening

Local restaurant selects Charlotte agency for opening of second location CHARLOTTE, N.C. (Feb. 2, 2022) – Harry’s Grille & Tavern (Harry’s), a Charlotte-based American gastropub offering… Learn more…..

SPARK Strategic Ideas Adds Legion Brewing and The Indigo Road Hospitality Group to Menu of Clients

SPARK to promote Charlotte-based craft brewery nationally and local restaurants in the Charlotte market CHARLOTTE, N.C. (Jan. 5, 2022) – SPARK Strategic Ideas (SPARK), a… Learn more…..

SPARK Adds Fuel to its Fire with New Account Executive

Rashell O’Neal joins the SPARK team CHARLOTTE, N.C. (November 10, 2021) — SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Rashell O’Neal as… Learn more…..

SPARK Strategic Ideas Connects with Industry Leader in Infrastructure Services

Strategic brand planning strengthens Aptus’ brand identity of connection to people and the utilities they rely on daily CHARLOTTE, N.C. (Oct. 26, 2021) – SPARK… Learn more…..

SPARK Strategic Ideas Partners with City Brew Tours and Clean Juice on New Beginnings

Launch of brewery tours in Charlotte and relocation of flagship organic juice bar coincides with city-wide reopening following COVID-related quarantine restrictions CHARLOTTE, N.C. (July 14,… Learn more…..

SPARK Strategic Ideas Launches New Website for National Contract Manufacturer

Website redesign follows RGA Enterprise’s brand platform development CHARLOTTE, N.C. (April 20, 2021) – SPARK Strategic Ideas (SPARK) has partnered with RGA Enterprises, Inc. (RGA),… Learn more…..

SPARK Strategic Ideas Leads Rebranding Effort for Local Affordable Housing Nonprofit

Rebranding initiative leads to DreamKey Partners as nonprofit’s new identity CHARLOTTE, N.C. (March 3, 2021) – SPARK Strategic Ideas (SPARK) partnered with the nonprofit Charlotte-Mecklenburg… Learn more…..

SPARK Strategic Ideas Wins 2020 Queen City PR Award

Local agency named Crown Award Finalist at annual PR recognition event CHARLOTTE, N.C. (October 19, 2020) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency,… Learn more…..

SPARK Strategic Ideas Achieves Recognition as Top Public Relations Agency

Charlotte branding firm recognized by PRNEWS and Expertise CHARLOTTE, N.C. (August 21, 2020) — SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, celebrates being… Learn more…..

SPARK Strategic Ideas Grows Team with New Hire

Social media manager, Alexa Johnson, joins the SPARK team CHARLOTTE, N.C. (March 5, 2020) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Alexa… Learn more…..

SPARK Ignites the New Year with Two New Clients

Agency partners with NC-based companies for annual public relations programs CHARLOTTE, N.C. (February 5, 2020) – SPARK Strategic Ideas (SPARK), a full-service branding agency, welcomes two… Learn more…..

No Nonsense Paired Up With SPARK

SPARK partners with established legwear brand to revitalize social media accounts CHARLOTTE, N.C. (January 21, 2020) – No nonsense, a legwear and apparel brand owned by… Learn more…..

New Client for SPARK Before the New Year

SPARK provides grand opening support for Studio Movie Grill CHARLOTTE, N.C. (December 19, 2019) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Studio… Learn more…..

SPARK Strategic Ideas Helps Build “New” New Branch Real Estate Advisors

CHARLOTTE, N.C. (December 12, 2019) – SPARK Strategic Ideas (SPARK) partnered with New Branch Real Estate Advisors (New Branch), a local commercial real estate firm, earlier… Learn more…..

The Keith Corporation Builds New Brand with SPARK Strategic Ideas

Marketing agency leads branding efforts for commercial development in Rock Hill CHARLOTTE, N.C. (September 18, 2019) – SPARK Strategic Ideas (SPARK) has been working with The… Learn more…..

SPARK Strategic Ideas Finds Perfect Fit with New Hire and New Client

SPARK adds a new business developer to the team and KASHIYAMA the Smart Tailor to their client portfolio CHARLOTTE, N.C. (August 19, 2019) – Kelly Lynn… Learn more…..

SPARK Builds Client Portfolio With Local Hardware Retailer

Blackhawk Hardware hires SPARK Strategic Ideas CHARLOTTE, N.C. (May 29, 2019) – Blackhawk Hardware (Blackhawk) has partnered with SPARK Strategic Ideas (SPARK) to increase its brand… Learn more…..

SPARK Strategic Ideas Buzzes Over New Hire

Social Media Specialist, Alyssa Townsend, joins the team CHARLOTTE, N.C. (March 21, 2019) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Alyssa Townsend… Learn more…..

How LiteSource Got Its Spark

SPARK Strategic Ideas refreshes brand identity for LiteSource CHARLOTTE, N.C. (March 18, 2019) – LiteSource LLC (LiteSource), an independent lighting manufacturers’ sales representative agency, has partnered… Learn more…..

SPARK Strategic Ideas Leads Rebrand of SGA | NarmourWright Design

Newly merged architecture firm hires SPARK CHARLOTTE, N.C. (February 20, 2019) – SPARK Strategic Ideas (SPARK) partnered with SGA | NarmourWright Design, the recently merged architecture… Learn more…..

SPARK Strategic Ideas Adds More Fuel to the Fire

SPARK hires new public relations coordinator and promotes four current team members CHARLOTTE, N.C. (December 20, 2018) – SPARK Strategic Ideas (SPARK), a full-service strategic branding… Learn more…..

SPARK Raises “Flag” with Flagship Healthcare Properties

Charlotte-based agency expands client list  CHARLOTTE, N.C. (December 12, 2018) – SPARK Strategic Ideas (SPARK) has partnered with Flagship Healthcare Properties (Flagship) to assist with evolving… Learn more…..

SPARK Strategic Ideas Launches New Website for Amélie’s French Bakery

Charlotte agency develops new site for local bakery CHARLOTTE, N.C. (August 27, 2018) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, recently launched a… Learn more…..

SPARK Strategic Ideas Houses New Client

Local agency adds Sycamore at Tyvola to its client roster CHARLOTTE, N.C. (July 5, 2018) – Sycamore at Tyvola, a luxury apartment complex located in southwest… Learn more…..

SPARK Spices Up Client Queue

City Barbeque hires SPARK Strategic Ideas CHARLOTTE, N.C. (May 17, 2018) – City Barbeque, a fast-casual barbecue joint known for their award-winning slow-smoked meats and fresh… Learn more…..

Three New Hires Add Sparks to the Flame at Charlotte Agency

SPARK Strategic Ideas welcomes Parrotta, Suozzo and Haven to the team  CHARLOTTE, N.C. (May 1, 2018) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency,… Learn more…..

Duckworth’s Brand Hires SPARK to Launch New Concept

Duckworth’s Kitchen & Taphouse opens on Park Rd.  CHARLOTTE, N.C. (April 30, 2018) – Rob Duckworth, owner of Duckworth’s Grill & Taphouse (Duckworth’s) and The Cellar… Learn more…..

SPARK Hired for INDOCHINO’s Showroom Openings

Custom menswear brand selects Charlotte agency for grand openings in new markets  CHARLOTTE, N.C. (March 23, 2018) – INDOCHINO, the global leader in made to… Learn more…..

SPARK Helps Beacon Partners Build Brand

Charlotte agency expands portfolio with new commercial real estate client  CHARLOTTE, N.C. (January 31, 2018) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, recently… Learn more…..

SPARK Partners with Roche Diabetes Care, the Maker of Accu-Chek® Guide, on Country Music Tour

Charlotte agency promotes country singer Ben Rue’s story on living with diabetes for National Diabetes Month  CHARLOTTE, N.C. (October 11, 2017) – Roche Diabetes Care-the… Learn more…..