Charlotte-based agency expands PR client roster to include canned vegetable lines

CHARLOTTE, N.C. (July 11, 2023) – Strategic branding agency SPARK Strategic Ideas (SPARK) will provide ongoing public relations services for McCall Farms’ subbrands Glory Foods and Peanut Patch.

SPARK’s public relations service offerings will include but are not limited to development and implementation of annual strategic plan, customized media database creation, media kit design, relationship building, news monitoring, media landscape navigation and brand positioning, and ongoing pitching efforts. 

“Joining forces with McCall Farms, Glory Foods and Peanut Patch is an exciting win for us at SPARK,” said Pollyanna Falk, vice president of account service and public relations at SPARK. “They have a long-standing history within their industry and take tremendous pride in what they do. They produce quality products, are on the forefront of technology in their field and most importantly they take care of their employees. It is an honor to add them to our client list and we look forward to a fantastic partnership.”

As a full-service creative branding agency, SPARK’s integrated PR approach will work to increase the visibility and top-of-mind awareness for Glory Foods and Peanut Patch and build off of McCall Farms’ well-established foundation to reinforce the brand as a timeless American classic. Additionally, SPARK aims to further amplify brand recognition in existing markets, tap into new audiences and ultimately position the brands as industry leaders. 

To learn more about McCall Farms, visit mccallfarms.com. 

To learn more about Glory Foods, visit gloryfoods.com. To get social, connect with Glory Foods on Instagram at @Glory_Foods, on Facebook at @GloryFoods, and on Twitter at @GloryFoods.

To learn more about Peanut Patch, visit peanutpatchboiledpeanuts.com. To get social, connect with Peanut Patch on Instagram at @PeanutPatchBoiledPeanuts, on Facebook at @PeanutPatch, and on Twitter at @peanutpatchbp.