Charlotte agency develops new site for local bakery

CHARLOTTE, N.C. (August 27, 2018) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, recently launched a brand-new website for Amélie’s French Bakery & Café (Amélie’s), a local bakery known for their French-inspired sweets, savories and beverages. The design, copywriting and programming of the new website were managed and executed by SPARK. 

Over the past several months, the SPARK team worked with Amélie’s management and design team to establish a tone of voice and visual aesthetic for the site that properly captured Amélie’s unique personality and environment as well as reflected their company culture. SPARK utilized Amélie’s brand voice to tell the story and product photography to paint the picture. The user-friendly website now features a simplified navigation, a location-based focus and downloadable menus.

“Amélie’s has been a staple in the Charlotte community for 10 years, so we were very excited to help the team revamp their online presence,” said Pollyanna Falk, account supervisor at SPARK. “The new site is loaded with gorgeous food photos that make you want to dash down to your nearest location immediately for a treat! It also provides a little background into the Amélie’s story that customers may not know about their favorite neighborhood bakery.” 

For the past two years, SPARK also has provided strategic marketing and public relations services for Amélie’s six locations in North Carolina, South Carolina and Georgia. For more information on Amélie’s and to view the new website, visit ameliesfrenchbakery.com. 

About Amélie’s French Bakery & Café
Amélie’s French Bakery & Café opened its doors in 2008 to bring Parisian patisserie charm to the local community. Since launching the 24/7 flagship location in Charlotte’s NoDa neighborhood, Amélie’s has expanded to five other locations in North Carolina, South Carolina and Georgia. The bakery is known for its made-from-scratch French pastries, savories and beverages and its whimsical interior décor. Custom creations, signature favorites and seasonal features are always available for dine-in, carryout, in-house events and catering. For more information, visit ameliesfrenchbakery.com.