Agency welcomes a communications unicorn to lead client success CHARLOTTE, N.C. (February 2, 2024) — SPARK Strategic Ideas (SPARK), a leading full-service strategic branding agency, proudly announces the addition of communications veteran Crystal Dempsey to its dynamic team as an account supervisor. Dempsey brings with her over 15 years of public relations and marketing experience; …
Category: News
SPARK Hired for Taco Boy Grand Opening
Beloved restaurant selects local agency to manage public relations for opening of Charlotte location CHARLOTTE, N.C. (Jan. 2, 2024) – Taco Boy, a Charleston-based restaurant serving Mexican-inspired food, has hired SPARK Strategic Ideas, a full-service strategic branding agency, to assist with media relations and event support surrounding the grand opening of their first location in Charlotte. …
SPARK Strategic Ideas Discovers Ideal Match with Latest Addition
SPARK Adds a New Business Developer to its Growing Team CHARLOTTE, N.C. (November 28, 2023) – Megan Buskirk Smith joins SPARK Strategic Ideas (SPARK), a Charlotte-based strategic branding agency, as new business developer. Before joining SPARK, Smith worked in business development for Boxman Studios, a Charlotte-based company that provides temporary and permanent modular spaces. During …
SPARK Strategic Ideas Welcomes New Social Media Manager
Tess Palladino joins the SPARK team CHARLOTTE, N.C. (August 22, 2023) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Tess Palladino as a social media manager to its growing Charlotte team. Palladino brings a decade of social media management expertise, a demonstrated history of creating impactful content, and a dedication to crafting …
SPARK Digs Into Public Relations Efforts for McCall Farms’ Brands
Charlotte-based agency expands PR client roster to include canned vegetable lines CHARLOTTE, N.C. (July 11, 2023) – Strategic branding agency SPARK Strategic Ideas (SPARK) will provide ongoing public relations services for McCall Farms’ subbrands Glory Foods and Peanut Patch. SPARK’s public relations service offerings will include but are not limited to development and implementation of annual …
SPARK Expands Communications Team
Martha Botts joins as Senior Public Relations Manager CHARLOTTE, N.C. (May 1, 2023) — SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, is pleased to welcome Martha Botts as Senior Public Relations Manager to its growing team of industry experts. Botts brings with her over 15 years of public relations experience. Prior to …
SPARK Strategic Ideas Hired by The Salvation Army of Greater Charlotte
Local service organization selects Charlotte agency scope of services CHARLOTTE, N.C. (June 5, 2022) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes The Salvation Army of Greater Charlotte (Salvation Army) as a new client. SPARK will work with the Salvation Army on their strategic planning and to design its annual impact report. “SPARK …
SPARK Hired for Harry’s Grille & Tavern Grand Opening
Local restaurant selects Charlotte agency for opening of second location CHARLOTTE, N.C. (Feb. 2, 2022) – Harry’s Grille & Tavern (Harry’s), a Charlotte-based American gastropub offering upscale casual food, has hired SPARK Strategic Ideas, a full-service strategic branding agency, to assist with media relations and event support surrounding the grand opening of their second Charlotte-area location. …
SPARK Strategic Ideas Adds Legion Brewing and The Indigo Road Hospitality Group to Menu of Clients
SPARK to promote Charlotte-based craft brewery nationally and local restaurants in the Charlotte market CHARLOTTE, N.C. (Jan. 5, 2022) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Legion Brewing (Legion) and The Indigo Road Hospitality Group (IRHG) as new clients. Legion Brewing will work with SPARK on marketing, advertising, social media and …
SPARK Adds Fuel to its Fire with New Account Executive
Rashell O’Neal joins the SPARK team CHARLOTTE, N.C. (November 10, 2021) — SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Rashell O’Neal as an account executive to its team of talented professionals. An agency professional with over five years of experience, O’Neal has worked at several advertising agencies in the Greenville, S.C. area …