Tess Palladino joins the SPARK team
CHARLOTTE, N.C. (August 22, 2023) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Tess Palladino as a social media manager to its growing Charlotte team.
Palladino brings a decade of social media management expertise, a demonstrated history of creating impactful content, and a dedication to crafting distinct client voices. Her experience spans various industry sectors, including lifestyle, hospitality, education, medical and corporate communications. Prior to joining SPARK, Palladino served as a social media manager at MassMedia, where she spearheaded social media campaigns, maintained content calendars, and cultivated partnerships with prominent social influencers. Before MassMedia, she held senior leadership roles at Cherry Blossom Marketing and The Smitten Group.
“As I step into this role, I embrace the dynamic world of digital communication as my canvas,” said Tess Palladino, social media manager at SPARK. “With each post, tweet, and interaction, I’m committed to charting our clients’ journeys through the ever-evolving social media landscape, forging connections and creating meaningful experiences for our audiences.”
As a social media manager, Palladino will work across multiple platforms to strategize, execute, and monitor social media campaigns for a variety of clients. Duties will also include writing creative content, engaging with page fans and the community, executing ad campaigns, and reporting results. She will assume the responsibility of developing annual social media plans and calendars as well as establishing distinctive brand voices for new clients. Additionally, Palladino will be attuned to industry news, social trends, and platform specific best practices.
“We are delighted to welcome Tess to our growing team,” said Anne Marie Holder, CEO at SPARK. “With her impressive content creation skills and rich social media experience, we are confident that she will add value to SPARK’s well-established social media service offerings.”
