Agency partners with NC-based companies for annual public relations programs CHARLOTTE, N.C. (February 5, 2020) – SPARK Strategic Ideas (SPARK), a full-service branding agency, welcomes two new public relations clients: Hylaine and Hickory Tavern. Both companies hired SPARK to launch ongoing, strategic public relations plans to increase brand awareness to targeted audiences and amplify their presence …
Tag: Restaurant
SPARK Strategic Ideas Launches New Website for Amélie’s French Bakery
Charlotte agency develops new site for local bakery CHARLOTTE, N.C. (August 27, 2018) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, recently launched a brand-new website for Amélie’s French Bakery & Café (Amélie’s), a local bakery known for their French-inspired sweets, savories and beverages. The design, copywriting and programming of the new website were …
SPARK Spices Up Client Queue
City Barbeque hires SPARK Strategic Ideas CHARLOTTE, N.C. (May 17, 2018) – City Barbeque, a fast-casual barbecue joint known for their award-winning slow-smoked meats and fresh homemade sides, has hired SPARK Strategic Ideas (SPARK), a Charlotte-based strategic branding firm, to assist with the ongoing public relations for their four locations in the Charlotte area. City Barbeque, …
Duckworth’s Brand Hires SPARK to Launch New Concept
Duckworth’s Kitchen & Taphouse opens on Park Rd. CHARLOTTE, N.C. (April 30, 2018) – Rob Duckworth, owner of Duckworth’s Grill & Taphouse (Duckworth’s) and The Cellar at Duckworth’s, partners with SPARK Strategic Ideas (SPARK), a full-service strategic branding agency in Charlotte, N.C., to launch a new restaurant concept at Duckworth’s former Park Rd. location. SPARK will …
Moe’s Southwest Grill Case Study
Moe’s Southwest Grill Case Study Challenge:The collaboration between SPARK Strategic Ideas and Moe’s Southwest Grill is one underscored by significant year-over-year increases in customers, interaction with the brand and, most importantly, sales. SPARK began working with the Moe’s Hampton Roads co-op group in 2011. At that time the market had 7 stores. By the end …
Moe’s National Earmuff Day Case Study
Moe’s National Earmuff Day Case Study Challenge:When Moe’s Southwest Grill introduced a new menu item nationally, SPARK wanted to find a way to build buzz around the new product and roll it out in the local markets they worked with. Moe’s is known for having quirky pop culture names for its menu items and the …
The Improper Pig Case Study
Improper Pig Case Study Challenge:Charlotte based restaurant group Stomp, Chomp & Roll has a love for barbecue. That love over the years turned into a desire to open their own BBQ joint that put a spin on the classic fire and smoke. SPARK was charged with creating an identity for the new restaurant and executing …
The Cellar at Duckworth’s Case Study
The Cellar Case Study Challenge:When Rob Duckworth opened The Cellar at Duckworth’s in July of 2015, it opened without much fanfare and with scattered media attention. With a delectable small plates menu, a host of unusual cocktails and the city’s first beer cellar, the 77-seat speak-easy inspired restaurant located in the basement of Duckworth’s on …
Block & Grinder Case Study
Block & Grinder Case Study Challenge:Founded by a former butcher shop owner, The Block & Grinder restaurant concept specializes in premium beef as well as all-natural, organic meats and wild game. When the owner reached out to SPARK Strategic Ideas on a snowy Saturday in 2013, they were just three weeks out from the grand opening …
Blaze Pizza Case Study
Blaze Pizza Case Study Challenge:A nationally recognized, fast casual pizza chain serving up build-your-own pizzas, Blaze Pizza had experienced rapid growth and built cult-like followings with over 100 restaurant openings across the country. In early 2016, SPARK Strategic Ideas was approached by the franchisees who were getting ready to open the first Blaze Pizza location …