Results:
Starting with a “coming soon” news release and followed by a creative media invitation delivery, Blaze quickly made a mark in the minds of Charlotte media and consumers. The pizza peel invitations were not only a hit with media contacts, but SPARK also received a silver American Advertising Award from the Charlotte AAF chapter.
Through numerous broadcast, online and social media placements (including WCNC, WJZY, Charlotte Five, Charlotte Agenda and Charlotte Business Journal), Free Pizza Day saw a line down the street for lunch and dinner. At the end of the day, over 1,300 pizzas were served! For the social influencer event, SPARK filled the restaurant to capacity, and the Yelp community manager called it one of their most fun events for the year.
The Blaze Pizza introduction to Charlotte was so successful that the franchisees retained SPARK to do their Asheville, NC opening in 2016 as well as their second Charlotte location and Concord, NC openings in 2017.