Website redesign follows RGA Enterprise’s brand platform development CHARLOTTE, N.C. (April 20, 2021) – SPARK Strategic Ideas (SPARK) has partnered with RGA Enterprises, Inc. (RGA), a privately-held, national, contract manufacturer of liquid cleaning and disinfectant products based in Charlotte, N.C. RGA hired SPARK, a full-service, strategic branding agency, to lead an extensive brand strategy development …
Tag: B2B
SPARK Ignites the New Year with Two New Clients
Agency partners with NC-based companies for annual public relations programs CHARLOTTE, N.C. (February 5, 2020) – SPARK Strategic Ideas (SPARK), a full-service branding agency, welcomes two new public relations clients: Hylaine and Hickory Tavern. Both companies hired SPARK to launch ongoing, strategic public relations plans to increase brand awareness to targeted audiences and amplify their presence …
How LiteSource Got Its Spark
SPARK Strategic Ideas refreshes brand identity for LiteSource CHARLOTTE, N.C. (March 18, 2019) – LiteSource LLC (LiteSource), an independent lighting manufacturers’ sales representative agency, has partnered with SPARK Strategic Ideas (SPARK), a local Charlotte agency, for a strategic rebrand, website design and marketing collateral. As part of the rebranding process, SPARK interviewed LiteSource employees and customers …
SPARK Strategic Ideas Leads Rebrand of SGA | NarmourWright Design
Newly merged architecture firm hires SPARK CHARLOTTE, N.C. (February 20, 2019) – SPARK Strategic Ideas (SPARK) partnered with SGA | NarmourWright Design, the recently merged architecture firm, to spearhead its rebranding efforts. SGA | NarmourWright Design, composed of the former SGA Architecture (SGA) and NarmourWright Architecture (NarmourWright), hired SPARK to create a new identity for the …
Miller’s Textile Rebranding Case Study
Miller’s Textile Rebranding Case Study Challenge:The industry of rental and laundry services for uniforms, linens, and other supplies is highly competitive and predominately served by a few very large, national brands. When starting a new relationship with Miller’s Textile Services in 2013, they tasked SPARK Strategic Ideas to think strategically about how re-branding their Ohio-based …
Harper Love Case Study
Harper Love Case Study Challenge:HarperLove is a Charlotte-based company that leads the industry in the development of specialty adhesives and performance additives for corrugated packaging manufacturers. In 2015, the company had just come through a major change in leadership when they contacted SPARK Strategic Ideas for help. Historically, marketing had not been a priority for …
American Forest Management Case Study
American Forest Management Case Study Challenge:American Forest Management is the nation’s leading provider of land management consulting and land sales services. Headquartered in Charlotte, the 50-year old company retained SPARK Strategic Ideas in the Fall of 2015 as its first ever marketing partner. The company’s overarching needs were to develop a new identity and generate …
Performance Matters Direct Mailer
When Performance Matters, a consulting group focused on the textile rental service industry, wanted to find a way to reach the C-suite executives, they reached out to SPARK for direct mail ideas. We crafted a unique 3D mailer that was sure to get past the gatekeepers and into the hands of the decision makers. …
Miller’s Textile Brochure
In addition to working with the company on business strategy, SPARK led Miller’s Textile Services through a major brand overhaul, including a new logo, website and collateral materials. The carrier piece tells the story of Miller’s history and service offerings, but the color-coded inserts speak to specific industry audiences and provide supplementary information. This …
American Forest Management Corporate Brochure
As part of a brand relaunch, SPARK created a dynamic corporate brochure to highlight the many service areas American Forest Management provides. The beautiful landscape photography was shot by SPARK at various locations across the country on land managed by American Forest Management. The copy was written by SPARK and provides a tone and …