In addition to working with the company on business strategy, SPARK led Miller’s Textile Services through a major brand overhaul, including a new logo, website and collateral materials. The carrier piece tells the story of Miller’s history and service offerings, but the color-coded inserts speak to specific industry audiences and provide supplementary information. This versatile approach allowed the sales team to customize their materials for each new prospect and allowed a wide range of additional corporate uses. The information on the inserts can be updated and reprinted as needed, thereby extending the life of the carrier piece and saving money throughout the year.