Kayla Zirwas joins the agency team CHARLOTTE, N.C. (October 27, 2025) — SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Kayla Zirwas to its team of talented professionals. Zirwas will work as an account executive, managing client communication and project execution. With over four years of experience, Zirwas comes to SPARK from an …
Category: News
Perry’s Diamonds & Estate Jewelry Sets SPARK as Media and Creative Services Agency
CHARLOTTE, N.C. (July 1, 2025) — Perry’s Diamonds & Estate Jewelry (Perry’s), a beloved local jeweler known for its curated estate collections and exceptional customer service, has selected SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, as its new partner for media planning and buying and creative services. The partnership marks a strategic move …
SPARK Strategic Ideas Earns Trio of Business Certifications
CHARLOTTE, N.C. (June 17, 2025) — SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, is proud to announce its certification as a Historically Underutilized Business (HUB) by the State of North Carolina, a Small Business Enterprise (SBE) under the North Carolina SBE Program, and most recently a Certified Women’s Business Enterprise (WBE) by the …
SPARK Strategic Ideas Created a City-wide Conversation with TreesCharlotte Campaign
CHARLOTTE, N.C. (January 14, 2025) — What would Charlotte be without its trees? That provocative question became the heart of a bold public awareness campaign launched on behalf of TreesCharlotte by SPARK Strategic Ideas (SPARK) in partnership with Imperative Partners (Imperative). Designed to feel familiar, witty, and deeply local, the “Charlotte Without Trees?” campaign reframed …
SPARK Passes “Go” for Monopoly Greensboro
Classic boardgame selects Charlotte agency to manage public relations for launch of first North Carolina edition CHARLOTTE, N.C. (July 29, 2024) – MONOPOLY: Greensboro Edition, under license from Hasbro, has hired SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, to assist with local media relations and support surrounding the launch of their Greensboro edition, set …
SPARK Strategic Ideas Pins Visit York County to Client Map
Agency to promote DMO to local, regional and national audiences CHARLOTTE, N.C. (July 15, 2024) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Visit York County (VYC) as a new client. The destination marketing organization (DMO) headquartered in Rock Hill, South Carolina will work with SPARK on digital advertising, social media advertising …
SPARK Strategic Ideas Welcomes New Social Media Manager
Jess Coleman joins the SPARK team CHARLOTTE, N.C. (May 1, 2024) – SPARK Strategic Ideas (SPARK), a leading strategic branding agency, proudly welcomes Jess Coleman as its newest Social Media Manager, joining the expanding team in Charlotte. Coleman brings with her a wealth of marketing leadership and social strategy expertise, along with a proven record …
A Decade-Long Pursuit Fulfilled: Crystal Dempsey Joins SPARK Strategic Ideas as Account Supervisor
Agency welcomes a communications unicorn to lead client success CHARLOTTE, N.C. (February 2, 2024) — SPARK Strategic Ideas (SPARK), a leading full-service strategic branding agency, proudly announces the addition of communications veteran Crystal Dempsey to its dynamic team as an account supervisor. Dempsey brings with her over 15 years of public relations and marketing experience; …
SPARK Hired for Taco Boy Grand Opening
Beloved restaurant selects local agency to manage public relations for opening of Charlotte location CHARLOTTE, N.C. (Jan. 2, 2024) – Taco Boy, a Charleston-based restaurant serving Mexican-inspired food, has hired SPARK Strategic Ideas, a full-service strategic branding agency, to assist with media relations and event support surrounding the grand opening of their first location in Charlotte. …
SPARK Strategic Ideas Discovers Ideal Match with Latest Addition
SPARK Adds a New Business Developer to its Growing Team CHARLOTTE, N.C. (November 28, 2023) – Megan Buskirk Smith joins SPARK Strategic Ideas (SPARK), a Charlotte-based strategic branding agency, as new business developer. Before joining SPARK, Smith worked in business development for Boxman Studios, a Charlotte-based company that provides temporary and permanent modular spaces. During …