Local agency executes grand opening for Charlotte’s first aquarium
CHARLOTTE, N.C. (Sept. 6, 2013) — SEA LIFE Aquarium, a U.K.-based brand of Merlin Entertainments, has selected local agency SPARK Strategic Ideas to assist with social media, public relations and media for their newest aquarium location in the Concord Mills mall. The aquarium will feature marine habitats and displays with over 5,000 creatures including sharks, seahorses, jellyfish and rays.
“We are very excited to have such an innovative and strategically minded agency onboard that will enable us to place SEA LIFE Charlotte-Concord on the map. With their vast experience and expertise in public relations and advertising, we are able to further maximize our efforts to provide a first class guest experience at our attraction,” said SEA LIFE Charlotte-Concord Marketing Manager Jack Stevenson.
SEA LIFE Charlotte-Concord Aquarium will be the sixth SEA LIFE Aquarium in the U.S. with locations already in Arizona, California, Texas, Missouri and Minnesota. The brand also features marine attractions in the U.K. and Europe.
“Spark is thrilled to collaborate with Merlin Entertainments to ensure the success of their new location,” said Anne Marie Holder, CEO of SPARK Strategic Ideas. “Our vast experience in travel and tourism further readies us to introduce SEA LIFE Charlotte-Concord Aquarium to the community and create excitement for the Spring 2014 grand opening.”
Groundbreaking for the 36,000-square-foot Charlotte area aquarium will take place in September and is expected to be complete in early spring 2014. For the latest updates and to follow the progress of SEA LIFE Charlotte-Concord, visit www.VisitSEALIFE.com/Charlotte-Concordwww.facebook.com/SEALIFECharlotteConcord or @SEALIFECC on Twitter.
About SEA LIFE Aquarium
SEA LIFE is the world’s largest aquarium chain with more than 40 attractions around the world. Each aquarium allows visitors to experience the magical world beneath our seas with marine habitats, displays, and close encounters with sea creatures. SEA LIFE provides a glimpse of the diversity of marine life while also playing an active role in animal and environmental conservation.
