Charlotte agency promotes country singer Ben Rue’s story on living with diabetes for National Diabetes Month
CHARLOTTE, N.C. (October 11, 2017) – Roche Diabetes Care-the maker of Accu-Chek® Guide, a blood glucose meter-has hired SPARK Strategic Ideas to assist with the public relations and media planning/buying for a Charlotte-focused awareness campaign. Accu-Chek® Guide’s paid spokesperson Ben Rue, a Billboard & iTunes Country Music Charting Artist, will be in Charlotte to perform at this year’s 96.9 The Kat 6 Man + Cam Acoustic Jam on November 2 at Coyote Joe’s.
Rue teamed up with Roche Diabetes Care to spread awareness about Accu-Chek® Guide and his journey living with diabetes. Despite being diagnosed with Type 1 diabetes at the age of 14, Rue refused to let diabetes affect his dream of becoming a musician and now uses his music platform as a way to spread awareness and provide inspiration to others who are also struggling with a chronic condition.
Roche Diabetes Care tapped SPARK for help in locally promoting Rue’s story and his experience using Accu-Chek® Guide for National Diabetes Month. In addition to pitching and scheduling on-air broadcast interviews with Rue, SPARK will plan and place paid media advertising for the weeks leading up to the November performance.
“We are really looking forward to working with Accu-Chek® Guide and Ben Rue,” said Jacki Keating, Public Relations Manager at SPARK. “With November being National Diabetes Month, it’s even more important to spread awareness on this chronic condition; and we’re happy to help share Ben’s story in Charlotte.”
About Accu-Chek® Guide
The Accu-Chek® Guide system is Roche Diabetes Care’s new generation of wireless blood glucose monitoring (BGM) systems, designed to respond to previously unmet needs of people with diabetes and their healthcare professionals. As such, it offers new features such as the exclusive, SmartPack TM spill-resistant strip vial and new test strip chemistry and design. Moreover, the system provides Bluetooth® low energy connectivity to the Accu-Chek® Connect diabetes management app and online portal and offers reliable test results that exceed the new global ISO 15197:2013/EN ISO 15197:2015 accuracy standards.
About Roche Diabetes Care
Roche Diabetes Care is a pioneer in the development of blood glucose monitoring systems and a global leader for diabetes management systems and services. For more than 40 years, the Accu-Chek® brand has been dedicated to enabling people with diabetes to live life as normally and actively as possible as well as to empowering healthcare professionals to manage their patients’ condition in an optimal way. Today, the Accu-Chek® portfolio offers people with diabetes and healthcare professionals innovative products and impactful solutions for convenient, efficient and effective diabetes management, spanning from blood glucose monitoring through information management to insulin delivery. The Accu-Chek® brand encompasses blood glucose meters, insulin delivery systems, lancing devices, data management systems and education programs – contributing to an improved medical outcome. For more information please visit www.accu-chek.com
About Ben Rue
Ben Rue is a Silverton, Ore. native who premiered his new album Back to the Nights at all online retailers on May 19 peaking inside the Top 12 on the iTunes Country Album Charts. Ben debuted on the country scene with the Sony released “I Can’t Wait (Be My Wife)” which charted for 14 weeks inside the Billboard Country Airplay Top 60. As a William Morris booked act, Ben has opened for headliners like Brett Eldredge, Craig Campbell, Hunter Hayes, Jon Pardi, Jerrod Niemann, Craig Morgan, Dustin Lynch, Jo Dee Messina, Darius Rucker, Chris Lane & Joe Nichols. An appearance on the debut season of the FOX hit “X-Factor” would spark his move to Music City and he’s been burning up the road on the performance front gaining a grassroots fan base that has propelled him to his current position. This summer marked his debut at the CMA Music Festival Exhibit Hall where he greeted fans daily throughout the festival. Ben is a paid spokesperson for Accu-Chek® Guide.
