SPARK Strategic Ideas partners with six new regional and national businesses

CHARLOTTE, N.C. (Oct. 26, 2015) – SPARK Strategic Ideas, a Charlotte-based strategic branding agency, announces the addition of six new client accounts – The Cellar at Duckworth’s, Ace & TJ’s Grin Kids, Pulte Homes, HarperLove, Discovery Place, and American Forestry Management.

The Cellar at Duckworth’s, an American gastropub, hired SPARK to spearhead public relations efforts and assist with brand strategic planning. Ace & TJ’s Grin Kids, a not-for-profit organization designed to enhance the lives of terminally ill and chronically disabled children, enlisted Spark to manage public relations and strategic planning around their annual Walt Disney World trip. Pulte Homes, a leader in energy-efficient homebuilding, partnered with Spark for the launch of Carolina Orchards by the Del Webb community in Fort Mill, SC.

“We are ecstatic to be partnering with so many unique brands that are seeking to enhance their image across various markets,” said Anne Marie Holder, CEO of SPARK Strategic Ideas. “We love working with a broad range of clients and having the opportunity to immerse ourselves in a broad range of industries.”

HarperLove, an international corporation who manufactures adhesives and additives for the corrugated cardboard industry, chose Spark for a brand refresh and the development of a new website.  Also joining the Spark clientele is Discovery Place, a science and technology museum, which Spark is assisting with media planning and buying for their Body Worlds & The Cycle of Life exhibit, launching in November.

American Forest Management, the largest forest consulting and real estate brokerage firm in the United States, chose Spark as their agency of record to provide a full list of services around its 50th anniversary. The scope of work includes extensive research that will ultimately lead to a new strategic branding direction for the company, along with advertising, marketing, public relations and digital work.