Agency leads local PR efforts for new regional destination CHARLOTTE, N.C. (Feb. 19, 2015) — Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, recently hired SPARK Strategic Ideas (SPARK) to partner with public relations efforts for its new store opening in Fort Mill, S.C. The 104,000-square-foot store, located along Interstate 77, is scheduled …
Tag: News
Aerial Lift Manufacturer Reaches New Heights with Local Agency
Teupen US hires Spark Strategic Ideas to support national marketing efforts CHARLOTTE, N.C. (January 7, 2015) – Teupen USA Inc., located in Charlotte, NC, an international aerial lift manufacturer has appointed SPARK Strategic Ideas to assist in marketing efforts. Along with Teupen’s sales and service headquarters, SPARK will be providing ongoing e-mail marketing (e-newsletters and e-blasts), …
SPARK Heats Up, Adds New Clients to Growing Roster
SPARK partners with Smashburger, Dean & Deluca and Girl Scouts CHARLOTTE, N.C. (July 24, 2014) — SPARK Strategic Ideas, a Charlotte-based strategic branding agency, announces the addition of three new client accounts—Smashburger Cotswold, Dean & Deluca Charlotte and Girl Scouts Hornets’ Nest Council. Franchise owners for Smashburger, America’s fastest growing “better burger” restaurant, selected SPARK to …
Charlotte CBS Affiliate Hires SPARK Strategic Ideas
WBTV selects SPARK to take on new media direction CHARLOTTE, N.C. (July 22, 2014) — WBTV, the CBS-affiliated television station serving the Charlotte market, has chosen SPARK Strategic Ideas, a full-service agency in Charlotte, to manage all of their media planning and buying. The Spark team also plans to partner with WBTV’s in-house social media team to …
Global Toy Manufacturer Hires SPARK Strategic Ideas
Schleich chooses locally for support on North American expansion CHARLOTTE, N.C. (Nov. 1, 2013) — Schleich, a global toy manufacturer based in Germany, has SPARK Spark Strategic Ideas, a full-service agency in Charlotte, to manage their North American market research, social media and various public relations campaigns. In an effort to meet growing demand, Schleich plans to fortify …
Charlotte Agency Strengthens Captive Insurance Firm’s Brand
SPARK Strategic Ideas is selected to create a new website and marketing materials for Atlas Insurance Management CHARLOTTE, N.C. (Oct. 21, 2013) — Atlas Insurance Management (Atlas) recently hired SPARK Strategic Ideas to help redesign their brand image. In the first year, SPARK will create a new website, a corporate brochure and tradeshow display. Starting in 2015, …
SPARK Hired to Make a Splash for SEA LIFE Aquarium Area Launch
Local agency executes grand opening for Charlotte’s first aquarium CHARLOTTE, N.C. (Sept. 6, 2013) — SEA LIFE Aquarium, a U.K.-based brand of Merlin Entertainments, has selected local agency SPARK Strategic Ideas to assist with social media, public relations and media for their newest aquarium location in the Concord Mills mall. The aquarium will feature marine habitats …
SPARK Hires New Account Executive and Creative Strategist
Pollyanna Falk and Steve Lasch join the team CHARLOTTE, N.C. (Sept. 5, 2013) — SPARK Strategic Ideas has added two new members to their growing team. Pollyanna Falk is the agency’s newest Account Executive. She will work closely with clients on the management end and engage in day-to-day communication. Steve Lasch will serve in a …
SPARK Named Moe’s Southwest Grill 2012 Agency of the Year
Agency chosen over 16 others as MVP CHARLOTTE, N.C. (May 14, 2013) — Moe’s Southwest Grill announced that SPARK Strategic Ideas has been honored with their highest Field Award, MVP Agency of the Year for 2012. This award is given to one of the 16 agencies restaurant franchisees work with in co-ops. MVP’s are recognized based …
SPARK Strategic Ideas Brings Home AAF Award
Agency awarded for creative promotional project CHARLOTTE, N.C. (Feb. 25, 2013) — SPARK Strategic Ideas recently brought home a Charlotte ADDY Award, acknowledging the strategic creativity the agency is known for across the Carolinas. SPARK services a wide variety of clients in the areas of strategic planning, advertising, media, web and public relations. This year’s creative won …