Agency leads local PR efforts for new regional destination
CHARLOTTE, N.C. (Feb. 19, 2015) — Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, recently hired SPARK Strategic Ideas (SPARK) to partner with public relations efforts for its new store opening in Fort Mill, S.C. The 104,000-square-foot store, located along Interstate 77, is scheduled to open March 12, 2015.
“The SPARK team is excited to partner with Cabela’s on its much-anticipated store opening in Fort Mill,” said Anne Marie Holder, CEO of SPARK Strategic Ideas. “Building awareness and enthusiasm is a strength of SPARK’s and we’re looking forward to introducing the Cabela’s retail experience to the greater Charlotte market.”
The Fort Mill store will be Cabela’s second location in South Carolina and will feature museum-quality wildlife displays, an indoor archery range, mountain replica, aquarium and thousands of hunting, fishing and other high-quality outdoor products.
“Cabela’s is thrilled to be opening a store in Fort Mill and wanted a partner who could help share our excitement with the thousands of loyal Cabela’s customers in the Carolinas,” said Andrea Crass, Director of Communication and Partnerships for Cabela’s. “SPARK’s knowledge and experience in the community will be a great asset.”
SPARK has managed a number of grand opening events from restaurants to retail locations, most noteworthy the new SEA LIFE Charlotte-Concord Aquarium at Concord Mills. Based on the amount of media coverage, SEA LIFE’s parent company, Merlin Entertainments, dubbed the launch campaign one of the most successful attraction openings to-date and adopted the SEA LIFE Charlotte-Concord opening as a “best practice” for all future openings of the brand. Other grand openings managed by SPARK include multiple locations of Moe’s Southwest Grill, Hubee D’s, Smashburger, Block & Grinder, Central Coffee, The Improper Pig and more.
About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.
