Miller’s Textile Rebranding Case Study Challenge:The industry of rental and laundry services for uniforms, linens, and other supplies is highly competitive and predominately served by a few very large, national brands. When starting a new relationship with Miller’s Textile Services in 2013, they tasked SPARK Strategic Ideas to think strategically about how re-branding their Ohio-based …
Tag: Miller’s Textile
Miller’s Textile Brochure
In addition to working with the company on business strategy, SPARK led Miller’s Textile Services through a major brand overhaul, including a new logo, website and collateral materials. The carrier piece tells the story of Miller’s history and service offerings, but the color-coded inserts speak to specific industry audiences and provide supplementary information. This …