SPARK Strategic Ideas promotes from within agency CHARLOTTE, N.C. (July 13, 2015) – SPARK Strategic Ideas, a Charlotte-based strategic branding agency, announced today the promotion of Pollyanna Falk to Account Supervisor. “Pollyanna has contributed immensely to our agency’s success,” said Anne Marie Holder, CEO of SPARK. “She has the unique ability to both see the …
Category: News
SPARK Strategic Ideas Wins PRSA Silver Anvil Award of Excellence
Charlotte agency presented with prestigious award at national ceremony CHARLOTTE, N.C. (June 29, 2015) – SPARK Strategic Ideas (Spark) received a Silver Anvil Award of Excellence at the 2015 Public Relations Society of America (PRSA) ceremony for their work on the pre-opening campaign for SEA LIFE Charlotte-Concord Aquarium. This national award event honors agencies and organizations …
SPARK Strategic Ideas Chosen as 2015 Silver Anvil Award Finalist
Charlotte agency selected as a finalist for prestigious public relations award CHARLOTTE, N.C. (May 4, 2015) – SPARK Strategic Ideas (SPARK) created a campaign for SEA LIFE Charlotte-Concord Aquarium that earned SPARK recognition as a finalist in the 2015 Public Relations Society of America (PRSA) Silver Anvil Awards. The Silver Anvil is awarded annually to …
Cabela’s Hires SPARK for Fort Mill Grand Opening
Agency leads local PR efforts for new regional destination CHARLOTTE, N.C. (Feb. 19, 2015) — Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, recently hired SPARK Strategic Ideas (SPARK) to partner with public relations efforts for its new store opening in Fort Mill, S.C. The 104,000-square-foot store, located along Interstate 77, is scheduled …
Aerial Lift Manufacturer Reaches New Heights with Local Agency
Teupen US hires Spark Strategic Ideas to support national marketing efforts CHARLOTTE, N.C. (January 7, 2015) – Teupen USA Inc., located in Charlotte, NC, an international aerial lift manufacturer has appointed SPARK Strategic Ideas to assist in marketing efforts. Along with Teupen’s sales and service headquarters, SPARK will be providing ongoing e-mail marketing (e-newsletters and e-blasts), …
SPARK Heats Up, Adds New Clients to Growing Roster
SPARK partners with Smashburger, Dean & Deluca and Girl Scouts CHARLOTTE, N.C. (July 24, 2014) — SPARK Strategic Ideas, a Charlotte-based strategic branding agency, announces the addition of three new client accounts—Smashburger Cotswold, Dean & Deluca Charlotte and Girl Scouts Hornets’ Nest Council. Franchise owners for Smashburger, America’s fastest growing “better burger” restaurant, selected SPARK to …
Charlotte CBS Affiliate Hires SPARK Strategic Ideas
WBTV selects SPARK to take on new media direction CHARLOTTE, N.C. (July 22, 2014) — WBTV, the CBS-affiliated television station serving the Charlotte market, has chosen SPARK Strategic Ideas, a full-service agency in Charlotte, to manage all of their media planning and buying. The Spark team also plans to partner with WBTV’s in-house social media team to …
Global Toy Manufacturer Hires SPARK Strategic Ideas
Schleich chooses locally for support on North American expansion CHARLOTTE, N.C. (Nov. 1, 2013) — Schleich, a global toy manufacturer based in Germany, has SPARK Spark Strategic Ideas, a full-service agency in Charlotte, to manage their North American market research, social media and various public relations campaigns. In an effort to meet growing demand, Schleich plans to fortify …
Charlotte Agency Strengthens Captive Insurance Firm’s Brand
SPARK Strategic Ideas is selected to create a new website and marketing materials for Atlas Insurance Management CHARLOTTE, N.C. (Oct. 21, 2013) — Atlas Insurance Management (Atlas) recently hired SPARK Strategic Ideas to help redesign their brand image. In the first year, SPARK will create a new website, a corporate brochure and tradeshow display. Starting in 2015, …
SPARK Hired to Make a Splash for SEA LIFE Aquarium Area Launch
Local agency executes grand opening for Charlotte’s first aquarium CHARLOTTE, N.C. (Sept. 6, 2013) — SEA LIFE Aquarium, a U.K.-based brand of Merlin Entertainments, has selected local agency SPARK Strategic Ideas to assist with social media, public relations and media for their newest aquarium location in the Concord Mills mall. The aquarium will feature marine habitats …