Category: Case Study

Moe’s Southwest Grill Case Study

Moe’s Southwest Grill Case Study Challenge:The collaboration between SPARK Strategic Ideas and Moe’s Southwest Grill is one underscored by significant year-over-year increases in customers, interaction with the brand and, most importantly, sales. SPARK began working with the Moe’s Hampton Roads co-op group in 2011. At that time the market had 7 stores. By the end …

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Moe’s National Earmuff Day Case Study

Moe’s National Earmuff Day Case Study Challenge:When Moe’s Southwest Grill introduced a new menu item nationally, SPARK wanted to find a way to build buzz around the new product and roll it out in the local markets they worked with. Moe’s is known for having quirky pop culture names for its menu items and the …

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Miller’s Textile Rebranding Case Study

Miller’s Textile Rebranding Case Study Challenge:The industry of rental and laundry services for uniforms, linens, and other supplies is highly competitive and predominately served by a few very large, national brands. When starting a new relationship with Miller’s Textile Services in 2013, they tasked SPARK Strategic Ideas to think strategically about how re-branding their Ohio-based …

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The Improper Pig Case Study

Improper Pig Case Study Challenge:Charlotte based restaurant group Stomp, Chomp & Roll has a love for barbecue. That love over the years turned into a desire to open their own BBQ joint that put a spin on the classic fire and smoke. SPARK was charged with creating an identity for the new restaurant and executing …

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Harper Love Case Study

Harper Love Case Study Challenge:HarperLove is a Charlotte-based company that leads the industry in the development of specialty adhesives and performance additives for corrugated packaging manufacturers. In 2015, the company had just come through a major change in leadership when they contacted SPARK Strategic Ideas for help. Historically, marketing had not been a priority for …

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The Cellar at Duckworth’s Case Study

The Cellar Case Study Challenge:When Rob Duckworth opened The Cellar at Duckworth’s in July of 2015, it opened without much fanfare and with scattered media attention. With a delectable small plates menu, a host of unusual cocktails and the city’s first beer cellar, the 77-seat speak-easy inspired restaurant located in the basement of Duckworth’s on …

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Block & Grinder Case Study

Block & Grinder Case Study Challenge:Founded by a former butcher shop owner, The Block & Grinder restaurant concept specializes in premium beef as well as all-natural, organic meats and wild game. When the owner reached out to SPARK Strategic Ideas on a snowy Saturday in 2013, they were just three weeks out from the grand opening …

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Blaze Pizza Case Study

Blaze Pizza Case Study Challenge:A nationally recognized, fast casual pizza chain serving up build-your-own pizzas, Blaze Pizza had experienced rapid growth and built cult-like followings with over 100 restaurant openings across the country. In early 2016, SPARK Strategic Ideas was approached by the franchisees who were getting ready to open the first Blaze Pizza location …

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American Forest Management Case Study

American Forest Management Case Study Challenge:American Forest Management is the nation’s leading provider of land management consulting and land sales services. Headquartered in Charlotte, the 50-year old company retained SPARK Strategic Ideas in the Fall of 2015 as its first ever marketing partner. The company’s overarching needs were to develop a new identity and generate …

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