Each media kit we create as part of our public relations program is not only designed to inform the media about our client but also to evoke the essence of their brand. For The Cellar at Duckworth’s, we developed a unique media kit that alluded to the restaurant’s Prohibition-era speakeasy ambiance.
Printed on newsprint with a crimped edge, the media kit was primarily black and white, but color was used to accentuate the brightness of The Cellar’s menu offerings.