Agency chosen over 16 others as MVP
CHARLOTTE, N.C. (May 14, 2013) — Moe’s Southwest Grill announced that SPARK Strategic Ideas has been honored with their highest Field Award, MVP Agency of the Year for 2012. This award is given to one of the 16 agencies restaurant franchisees work with in co-ops. MVP’s are recognized based on their top-notch client support, ability to execute creative strategy and contribution to overall market sales.
“SPARK helped achieve the highest co-op sales increase at 12.5% in Charlotte over 2011, adding over a million dollars in top-line revenue. Their team works tirelessly to provide plans that meet strategy, provide a layered approach and continue to increase local awareness,” said Nicolle DuBose, Director of Field Marketing for Moe’s.
SPARK Strategic Ideas has been working with Moe’s Southwest Grill since 2010. In addition to working with the 14 Charlotte area Moe’s locations, SPARK also is the agency of record for the Moe’s Triad, N.C. and Hampton Roads, V.A. area locations.
Most recently, SPARK Strategic Ideas has also broadened their Moe’s Southwest Grill involvement to include the Birmingham, Madison, Tuscaloosa, Auburn and Decatur, A.L., and Columbus, O.H. area locations.
“Our team is extremely grateful to work with the Moe’s Southwest Grill team of dynamic professionals who have allowed us immerse ourselves in their business. It’s very rewarding to partner with such an energetic brand that we’ve been able to see grow exponentially in their fan base and in sales,” said SPARK Strategic Ideas president and CEO Anne Marie Holder.
In total, SPARK provides marketing, advertising, public relations and social media support for 49 Moe’s Southwest Grill locations nationwide.
About Moe’s Southwest Grill
Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 500 locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa.
