Pollyanna Falk and Steve Lasch join the team

CHARLOTTE, N.C. (Sept. 5, 2013) — SPARK Strategic Ideas has added two new members to their growing team. Pollyanna Falk is the agency’s newest Account Executive. She will work closely with clients on the management end and engage in day-to-day communication. Steve Lasch will serve in a consultant capacity as SPARK’s Creative Strategist and Copywriter. He will be conducting research in consumer motivation, crafting unique promotion concepts and writing creative, thoughtful copy.

Before coming to SPARK, Falk worked as a Marketing Manager for Dobbe Marketing & PR in Chicago where she managed client projects, wrote copy, and directed graphic design while maintaining client and vendor relationships. She was also the Editor for the Chicago Northwest Suburban Alumnae Club of Alpha Gamma Delta. Falk graduated from Lambuth University in Jackson, TN, where she received a BBA in Marketing.

“I’m really looking forward to building strong relationships with new and existing clients and helping them grow their businesses,” says Falk.

Lasch previously worked at Charlotte-based advertising agency, Loeffler Ketchum Mountjoy as an Account Planning and Creative Director where he was responsible for the creative output of the company. Lasch received a BA in English from Miami University in Oxford, OH.

“I’m stoked by the challenge of parsing through today’s consumer motivations. And, of course, creating ideas that get response,” says Lasch.

“We are extremely excited to add Pollyanna and Steve to the SPARK team. Their individual talents will strengthen our team and only build upon our agency’s commitment to excellence. We are looking forward to immersing them both in all things SPARK,” said CEO Anne Marie Holder.