SPARK partners with Smashburger, Dean & Deluca and Girl Scouts
CHARLOTTE, N.C. (July 24, 2014) — SPARK Strategic Ideas, a Charlotte-based strategic branding agency, announces the addition of three new client accounts—Smashburger Cotswold, Dean & Deluca Charlotte and Girl Scouts Hornets’ Nest Council.
Franchise owners for Smashburger, America’s fastest growing “better burger” restaurant, selected SPARK to assist with the pre-opening and grand opening event planning and public relations for their new Cotswold location. Gourmet food store Dean & Deluca has hired Spark to handle public relations and media planning and buying for their three Charlotte-area locations. And, Girl Scouts Hornets’ Nest Council, the Girl Scouts of the USA’s Charlotte chapter, has hired Spark to re-design and launch their new website.
“Our team is thrilled to be working with such well-respected national brands that are seeking to expand and enhance their image on the local level,” said Pollyanna Falk, Account Executive at Spark Strategic Ideas. “Spark’s depth of experience in the Charlotte market is well suited to assist these clients in exceeding their goals, and we’re very excited to partner with them.”
About Smashburger
Smashburger is America’s fastest growing, fast casual “better burger” restaurant with 275 corporate and franchise restaurants operating in 30 states and in five international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies INC’s #9 Hire Power Award winner, and is regularly voted “best burger’ in cities all around the world. To learn more, visit www.smashburger.com.
About Dean & Deluca
Over its history, DEAN & DELUCA has earned a reputation as an icon of New York City culture and lifestyle. Revered as a hub for the discovery of new culinary trends and little known culinary traditions, DEAN & DELUCA is the only brand that has the cultural status and global brand awareness to be the defining brand in gourmet food retail around the world. Since our initial store opening, DEAN & DELUCA has added additional locations in New York City; Washington D.C.; Charlotte, North Carolina; Leawood, Kansas and Napa Valley, California. In addition, several international locations have opened in Japan, Thailand, Singapore, South Korea, The Middle East and the Philippines opening in November.
About Girl Scouts, Hornets’ Nest Council
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence, and character, who make the world a better place. Girl Scouts, Hornets’ Nest Council serves more 23,000 girls and volunteers in eight counties of North and South Carolina – Anson, Cabarrus, Mecklenburg, Montgomery, Rowan, Stanly, Union and York (S.C.) counties. For more information on how to join, volunteer, reconnect, or donate to Girl Scouts, visit www.hngirlscouts.org or call 704-731-6500.
