Charlotte agency selected as a finalist for prestigious public relations award

CHARLOTTE, N.C. (May 4, 2015) – SPARK Strategic Ideas (SPARK) created a campaign for SEA LIFE Charlotte-Concord Aquarium that earned SPARK recognition as a finalist in the 2015 Public Relations Society of America (PRSA) Silver Anvil Awards. The Silver Anvil is awarded annually to organizations reaching the highest levels of professional achievement in the public relations industry. SPARK is the only Charlotte-headquartered agency to receive this honor in 2015.

SEA LIFE Charlotte-Concord (SEA LIFE) tasked SPARK with planning, conceptualizing and executing public relations, event management and social media around six key milestone events culminating with SEA LIFE’s Grand Opening. The short timetable for campaign strategy and implementation provided SPARK with a five-month window to complete all events, starting in mid-Sept. 2014 and ending with the official grand opening on Feb. 20, 2014.

“We are honored to be named a finalist for the Silver Anvil Awards and recognized for our work with SEA LIFE,” said Pollyanna Falk, Account Executive at SPARK. “The Silver Anvil is considered the most prestigious award attainable in the field of public relations. As a growing agency, we are proud to showcase our dedication to providing strategic and creative work.”

This year’s Silver Anvil competition drew 804 submissions, which were strategically narrowed down to 136 finalists by a panel of judges comprised of public relations professionals from throughout the country. In the Silver Anvil Award’s 60-plus-year history, finalists have been recognized for exemplary professional skill, creativity, and resourcefulness.

Winners will be announced and presented at the Silver Anvil Awards ceremony in New York City on June 4, 2015.