The Unknown Brewing Company hires SPARK for PR services

CHARLOTTE, N.C. (August 1, 2016) – The Unknown Brewing Company, a Charlotte-based craft brewery and taproom, recently hired SPARK Strategic Ideas to manage their ongoing public relations efforts. Encouraging their followers to “step into the unknown”, The Unknown Brewing Company, led by owner Brad Shell, has tasked SPARK to promote upcoming beer releases and special events throughout the year.

“The Unknown Brewing Company has a fearless mentality, which is something we admire in our clients—someone willing to take chances,” said Pollyanna Falk, Account Supervisor at SPARK. “We are looking forward to growing their presence in the Charlotte market and helping them exceed their goals. But first, our team needs to do some ‘research and sampling’!”

Known for taking risks and adding unheard of items to their brew process, such as 99 food-grade scorpions in one beer and catnip in another, The Unknown Brewing Company is currently planning for the re-release of Vehopciraptor, a Queen City-favorite IPA, in early October and Dos AK’s in late October as the third beer in the annual Day of the Dead series. 

About The Unknown Brewing Company 
The Unknown Brewing Company, located in Charlotte’s South End neighborhood and just three blocks from Bank of America Stadium, is a local craft brewery that made Charlotte its home in 2013 when owner Brad Shell opened the 22,500-square-foot brew house. The Unknown Brewing Company’s culture is about breaking the mold and making exceptional beer, which includes a variety of unique seasonal and mainstay brews. For more information, visit www.unknownbrewing.com.