SPARK welcomes graphic design and social media all-stars

CHARLOTTE, N.C. (October 1, 2016) – Charlotte-based strategic branding agency SPARK Strategic Ideas has added two more new hires to their growing team roster. Kim Cunningham joins SPARK as the agency’s Art Director (a.k.a. Pixel Pusher) and Alex Serrano will take over as Social Media Specialist (a.k.a. Social Butterfly). 

Cunningham’s portfolio includes over 20 years of creative industry experience. She’s worked with a range of businesses, from small mom-and-pop stores to large-scale clients such as State of North Carolina, Georgia-Pacific Building Products, Hunter Douglas and more.  

“It’s always a challenge to cut through the visual clutter and drive home a specific message for clients, and that’s what I look forward to with this job,” said Cunningham. 

Serrano comes to SPARK from a diverse social media management background that includes restaurants, bars, wineries, financial service, medical practitioners, hotels and others. She specializes in many social platforms, including Facebook, Twitter, Instagram, Pinterest, Yelp, Urbanspoon, TripAdvisor, LinkedIn, and more. 

“Social media is an ever-changing platform, and it never sleeps,” said Serrano. “I’m looking forward to working with many clients at SPARK and helping them create engaging content to connect with their individual audiences.”