SPARK Strategic Ideas welcomes newest client

CHARLOTTE, N.C. (Jan. 17, 2017) – SPARK Strategic Ideas (SPARK) welcomes their newest client, Amélie’s French Bakery & Café, with open arms (and mouths)! Amélie’s specializes in made-from-scratch sweets, savories and beverages all inspired by and prepared with French cooking techniques. They are perhaps best known for the eclectic environment of unusual décor and furnishings. With locations in Charlotte, NC; Rock Hill, SC; and Atlanta GA; Amélie’s has established a loyal base of followers since the first store opened in Charlotte’s NoDa neighborhood in 2007.

Amélie’s asked for SPARK’s help in establishing a consistent brand voice and presence across social media and public relations communication platforms while honoring each location’s unique vibe. In addition, SPARK will develop and execute marketing plans to support their upcoming new location opening in Park Road Shopping Center in Charlotte.

“The Amélie’s brand is so much more than its name suggests – it has become an iconic place in the communities it serves, with its warm and welcoming service and atmosphere. Once you’re there, it’s hard to leave” said Anne Marie Holder, CEO of SPARK. “We’re honored to be associated with Amélie’s and consider it our great fortune to have an excuse to regularly indulge in their amazing food!”

About Amélie’s French Bakery & Café
Amélie’s French Bakery & Café opened its doors in 2008 to bring Parisian patisserie charm to the local community. Since launching the 24/7 flagship location in Charlotte’s NoDa neighborhood, Amélie’s has expanded to four other locations in NC, SC and GA. The bakery is known for its made-from-scratch French pastries, savories and beverages and its whimsical interior décor. Custom creations, signature favorites and seasonal features are always available for dine-in, carryout, in-house events and catering. For more information, visit ameliesfrenchbakery.com.