SPARK Adds Two Charlotte Restaurants to Menu of Clients

Stewart Penick’s Terrace & Showmars hire SPARK Strategic Ideas 

CHARLOTTE, N.C. (March 22, 2017) – SPARK Strategic Ideas (SPARK) recently signed on to provide services to two local food scene favorites: Stewart Penick’s Terrace (formerly Terrace Café) and Showmars. For Terrace, SPARK is providing public relations, social media and design services; and the SPARK team is relaunching the social media presence for Showmars.

“We’re excited to work with two such established restaurant brands that are so beloved in the Charlotte community,” said Anne Marie Holder, CEO of SPARK. “With Terrace and Showmars both serving such delicious food with friendly Southern service, they almost make our jobs easy to help drive people to their doors—either for the first time or coming back for more!”

Terrace, a culinary favorite in Charlotte for over 10 years, is known for serving “Southern cuisine with a twist.” Formerly Terrace Café, the restaurant rebranded earlier this year to Stewart Penick’s Terrace in order to highlight their dinner offerings in addition to the brunch and lunch they are well-known for already. SPARK will help promote this change through public relations and social media, as well as build ongoing awareness and support future openings. With current locations in SouthPark and Ballantyne, Terrace is planning to open a new location in Greenville, SC in Spring 2017 and Fort Mill, SC in 2018.

Serving the Charlotte area since 1982, Showmars has tasked SPARK to help turn their loyal guests into loyal fans on social media and continue to build awareness for the brand across all social platforms. Current followers can look forward to even more pita posts and tzatziki tweets as SPARK takes over content development and community management for Showmars.

About Stewart Penick’s Terrace
Offering breakfast, lunch and dinner, Stewart Penick’s Terrace prides itself on serving award-winning menu items that feature their signature twist on the classics. At Terrace, the delicious Southern comfort food you crave is met with unexpected flavors that make every meal more memorable and enjoyable. For more information, visit TerraceRestaurants.com or any of their social media sites @DineWithTerrace.

About Showmars
Showmars is a Charlotte-based restaurant chain, specializing in a fusion of Mediterranean and Southern flavors. The restaurant was founded by George Couchell, a first-generation Greek immigrant, in 1982. The first restaurant opened in Matthews, N.C. and has since expanded to 30 locations in North and South Carolina. Showmars holds true to Couchell’s original vision of a fast-casual restaurant offering exceptional food and drink, Southern hospitality and a relaxed atmosphere to enjoy meals with family and friends. They have been named “Best Family Restaurant” two years running by the Charlotte Observer and received SmartCEO’s Corporate Culture award in 2017. For more information, visit www.showmars.com.