Kayla Zirwas joins the agency team

CHARLOTTE, N.C. (October 27, 2025) — SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Kayla Zirwas to its team of talented professionals. Zirwas will work as an account executive, managing client communication and project execution.

With over four years of experience, Zirwas comes to SPARK from an agency specializing in the automotive and motorsports sectors, supporting both OEMs and industry partners. Through her work with Mobil 1, she collaborated on initiatives with Porsche, GM, and Toyota, leading large-scale activations and managing high-profile partnerships.

“I’m glad to be part of SPARK and collaborate with such a talented team,” said Zirwas. “The agency’s strategic mindset and focus on impactful service really resonates with me, and I’m looking forward to supporting our clients’ goals.”

As an account executive, Zirwas will support the agency’s account services department, working on multiple accounts and projects and serving as the day-to-day contact for both clients and vendors. Zirwas will collaborate all internal and external teams to execute marketing plans, manage workflow and deliver impactful projects.

“I’m so excited to have Kayla join our team,” said Pollyanna Falk, Vice President of Account Service & Public Relations at SPARK. “Her experience and client-focused approach will strengthen our ability to support our clients and deliver the high level of service they expect from SPARK.”