CHARLOTTE, N.C. (July 1, 2025) — Perry’s Diamonds & Estate Jewelry (Perry’s), a beloved local jeweler known for its curated estate collections and exceptional customer service, has selected SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, as its new partner for media planning and buying and creative services.

The partnership marks a strategic move by Perry’s to elevate its brand presence and connect with a broader audience both online and offline. SPARK will be responsible for developing and executing integrated campaigns that reflect the legacy and craftsmanship Perry’s is known for, while driving growth across key market segments.

SPARK will handle all aspects of Perry’s media strategy—from planning and placement to ad development—across digital and social platforms. Creative services include ongoing graphic design, photography and videography. Additionally, SPARK will begin working on strategic brand planning for the Perry’s. The agency’s team will conduct employee and customer interviews, a marketing materials audit, and brand analyses of key competitors. Once the research is completed, SPARK will meet with Perry’s leadership on their brand platform development and brand articulation.

“This is a dream partnership both personally and professionally,” said Pollyanna Falk, VP of Account Service at SPARK. “Perry’s is a staple in Charlotte, with a rich heritage and a loyal customer base. We’re excited to help them tell their story in new and compelling ways that resonate with today’s audiences.”

Campaign work is expected to roll out in the third quarter of 2025, just in time for the holiday season.

About Perry’s Diamonds & Estate Jewelry
Perry’s Diamonds & Estate Jewelry has been serving the Charlotte community for over 40 years, offering a curated selection of estate, vintage, and custom jewelry. Family-owned and operated, Perry’s is known for its expertise, integrity, and commitment to helping customers find pieces as unique as they are.