Jess Coleman joins the SPARK team

CHARLOTTE, N.C. (May 1, 2024) – SPARK Strategic Ideas (SPARK), a leading strategic branding agency, proudly welcomes Jess Coleman as its newest Social Media Manager, joining the expanding team in Charlotte.

Coleman brings with her a wealth of marketing leadership and social strategy expertise, along with a proven record of enhancing client visibility across diverse channels. Before SPARK she was the marketing director at Bella Bliss, where she successfully orchestrated campaigns spanning social media, email, and SMS marketing. Prior to Bella Bliss, Coleman founded and led Root & Bloom Social, a thriving social media agency, and served as digital content specialist at Luquire George Andrews, managing engaging content for prominent brands such as Visit North Carolina and National Gypsum.

“As I step into the role of Social Media Manager at SPARK, I am eager to leverage digital communication to propel our clients’ success,” said Coleman. “I look forward to contributing to SPARK’s growth by crafting innovative social media strategies and compelling content.”

In her new position, Coleman will lead strategic social media initiatives across multiple platforms, develop annual social media plans, establish unique brand voices for new clients, create ongoing content calendars, engage with page followers, and report on performance analytics. She will also manage paid social campaigns and audience targeting.

“We are delighted to welcome Jess to our team,” commented Anne Marie Holder, CEO at SPARK. “With her exceptional proficiency in content strategy and extensive experience in social media management, we are confident she will enhance our services offered and elevate our clients’ social presences.”