Beloved restaurant selects local agency to manage public relations for opening of Charlotte location

CHARLOTTE, N.C. (Jan. 2, 2024) – Taco Boy, a Charleston-based restaurant serving Mexican-inspired food, has hired SPARK Strategic Ideas, a full-service strategic branding agency, to assist with media relations and event support surrounding the grand opening of their first location in Charlotte.

Established in 2006 by Karalee Nielsen Fallert, Taco Boy will bring its scratch-made Mexican-inspired cuisine, refreshing drinks and warm service to the heart of the Queen City. Taco Boy embodies a philosophy of hospitality centered on openhearted kindness, respect and mutual care. Committed to purpose and generosity, Taco Boy aims to provide an inviting space for the community to come together, enjoy delicious food and create lasting memories. The Charlotte opening marks the sixth Taco Boy location in the Carolinas.

SPARK was brought on to provide local public relations and event planning services for the January 2024 grand opening of the restaurant in Charlotte’s LoSo neighborhood. In addition to building brand awareness with local media and influencers and coordinating on-site interviews, SPARK also will plan and execute two media events, including a sneak preview and an opening party. After opening, SPARK will provide ongoing media relations to keep the brand buzz going in Charlotte.

“We are thrilled to work with the team at Taco Boy to help introduce the fan-favorite restaurant to the Charlotte community,” said Pollyanna Falk, vice president of account service and public relations at SPARK. “With such a loyal existing follower base, Taco Boy is sure to be a hit here; and I can’t wait to see the party get started!”

For more information on Taco Boy, visit tacoboy.net.

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About Taco Boy
Longing for the ocean-side fish tacos of her youth, Karalee Nielsen Fallert founded the original Taco Boy on Folly Beach, SC in 2006 to bring fresh Mexican-inspired flavors to the Lowcountry. The downtown Charleston location followed in 2009; Summerville, SC in 2019; West Asheville, NC in 2022; Biltmore Park, NC in 2023; and Charlotte, NC in 2024. Karalee has been a founding partner and co-owner in a dozen restaurant ventures in the Holy City and is a leading advocate for community projects and women-led initiatives. She’s a positive guiding force behind Taco Boy’s expanding family of restaurants, as well as hospitality group All Good Industries.