Martha Botts joins as Senior Public Relations Manager

CHARLOTTE, N.C. (May 1, 2023) — SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, is pleased to welcome Martha Botts as Senior Public Relations Manager to its growing team of industry experts.  

Botts brings with her over 15 years of public relations experience. Prior to joining SPARK, she was an executive director for New York-based brand strategy and public relations agency PR Consulting, where she held a number of leadership roles during her eight years with the company. Previously, she also worked seven years for fashion designer Oscar de la Renta. Her client experience includes: AMIRI, Acne Studios, Aquazzura, Alumne, COS, Dries Van Noten, Irene Neuwirth, Kohls, Marine Serre, Paco Rabanne, Patou, Superga, Tamara Mellon, Victor Glemaud, Wales Bonner and beyond.

“I am thrilled to be joining the SPARK team,” said Botts. “Their proven track record of excellence paired with the team’s passion makes it an incredibly exciting opportunity, and I cannot wait to get started.”

In her role at SPARK, Botts will support the public relations department by spearheading publicity efforts for a variety of clients, creating and implementing annual plans, developing trusted media relationships and collaborating with colleagues to deliver impactful results that will ultimately help grow clients’ businesses. 

“We are beyond excited to have Martha join us,” said Pollyanna Falk, vice president of account service and public relations at SPARK. “Her years of strategic communications experience and national media relationships are a huge asset for our team, and we’re confident that our clients are in good hands with her storytelling expertise.”