Agency partners with NC-based companies for annual public relations programs

CHARLOTTE, N.C. (February 5, 2020) – SPARK Strategic Ideas (SPARK), a full-service branding agency, welcomes two new public relations clients: Hylaine and Hickory Tavern. Both companies hired SPARK to launch ongoing, strategic public relations plans to increase brand awareness to targeted audiences and amplify their presence in the community.

Charlotte-based Hylaine is a rapidly growing technology consulting firm that provides three key services: business intelligence, application development and process consulting. Having recently celebrated their two-year anniversary, Hylaine hired SPARK to help them engage local audiences, as well as to secure opportunities in national industry publications to showcase their expertise in technology, software and IT solutions. SPARK will also create buzz around Hylaine’s new office opening in Raleigh this month.

Hickory Tavern, a neighborhood social gathering spot for food, drinks and entertainment, has partnered with SPARK to amplify its presence in the competitive restaurant landscape throughout the Charlotte area. With 13 locations in the local market, Hickory Tavern aims to showcase its commitment to the community and the employees who make it a great place to dine. SPARK will promote the restaurant, its people and its local involvement with charitable causes, as well as special promotions throughout the year.  

“At SPARK, we partner with brands we believe in and companies that invest in long-term solutions,” said Pollyanna Falk, director of account service and public relations at SPARK. “We are excited to start spreading the word about Hylaine and Hickory Tavern—two companies that put people first and foremost and believe in a proactive approach to building their businesses.”

This month, SPARK will begin developing 2020 public relations plans by diving deep into each brand and crafting key messages that help both companies reach their objectives. Each plan will incorporate creative, tactical strategies around amplifying media relations and outreach, securing editorial opportunities and increasing brand awareness. For Hickory Tavern, SPARK will also spearhead influencer partnerships.

For more information on Hylaine, visit hylaine.com. To learn more about Hickory Tavern, visit thehickorytavern.com.