SPARK provides grand opening support for Studio Movie Grill
CHARLOTTE, N.C. (December 19, 2019) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Studio Movie Grill (SMG) to their client portfolio. SMG, who modernized the traditional movie-going experience with in-theater dining, hired SPARK to assist with the launch of their second Charlotte location. SPARK will be handling strategic planning, marketing, advertising and public relations for the opening of SMG Prosperity Village.
SMG is the original first-run, in-theater dining concept that revolutionized the theater-going experience. Having first opened their doors in Texas in 1998, SMG has now grown to 34 locations across ten states including Arizona, California, Florida, Georgia, Illinois, Indiana, North Carolina, Pennsylvania, Texas and Virginia. Providing guests with an elevated experience, SMG moviegoers can enjoy the newest movies, made-to-order food and premium drinks, all while relaxing in a luxury recliner. SMG is also a conscious business with multiple programs to support underserved children and nonprofits in the Charlotte community.
To assist with the launch of this new theater, SPARK was brought on to provide support for the grand opening in December and continue outreach through January. SPARK developed a strategic plan to increase brand awareness in Charlotte through media outreach and influencer campaigns along with other public relations efforts. In addition, SPARK is providing local public relations, event planning, media planning and buying, and community outreach support to help tell the narrative of how SMG is supporting the local community.
“We are always looking to work with companies that we fully believe in. Brands that focus on giving their customers the best experience, in addition to giving back to the community,” said Anne Marie Holder, CEO of SPARK. “Studio Movie Grill is doing just that, by providing entertainment to all and a space for everyone to come in and enjoy. We are very excited to help Studio Movie Grill expand their luxury movie-going experience in the Charlotte market.”
To learn more about SMG Prosperity Village, visit studiomoviegrill.com/prosperity-village.
About Studio Movie Grill
Established in 1998, Studio Movie Grill (SMG) modernized the traditional movie-going experience by combining first-run movies with full-service, in-theater dining. SMG has swiftly grown to 343 screens in 10 states with further expansion planned. SMG was named to Inc. Magazine’s List of “Fastest Growing Private Companies” four years in a row, placed 12th in Box Office Magazine’s Giants of the Industry in 2018 with key films grossing as high as #4 in North America. Honoring its commitment to Opening Hearts and Minds, One Story at a Time™, SMG’s legacy programs include Special Needs Screenings, Chefs for Children program and annual Opening Hearts & Minds Award, which strive to help families and acknowledge local heroes. In June 2018, SMG created a unique loyalty program, SMG AccessTM which, as loyal guests earn rewards, allows them to join SMG in offering movies and meals for underserved community members. To date, this program has offered over 17,000 movies and meals and is aiming for a million! For additional information, visit Studio Movie Grill.
