Blackhawk Hardware hires SPARK Strategic Ideas
CHARLOTTE, N.C. (May 29, 2019) – Blackhawk Hardware (Blackhawk) has partnered with SPARK Strategic Ideas (SPARK) to increase its brand awareness and customer engagement in the Charlotte, N.C. market. SPARK, a full-service creative branding agency, will be implementing a strategic plan that combines digital marketing, social media, public relations and photography to assist with the promotion of not only the unique items Blackhawk offers, but to showcase their employees’ expertise in numerous home improvement, gardening and do-it-yourself projects.
Blackhawk is a locally-owned ACE hardware store anchored in Charlotte’s Park Road Shopping Center. Founded by Jim Wilkerson, Blackhawk has been serving area residents since 1977. From housewares to garden essentials, the store has an abundance of niche odds and ends for any household project or recreational activity. Its major product departments include hardware and tools, kitchen, bath, lawn and garden, grilling, paint and more.
“At Blackhawk, it’s our people and their combined years of experience that contribute to the primary success of our business,” said Andy Wilkerson, co-owner at Blackhawk. “Similar to our culture, SPARK creates an extended family for its employees. Their passion for what they do shines through their work, and I am excited for our teams to work together.”
SPARK’s experienced team is providing public relations, digital marketing, social media and photography services to position Blackhawk as a leading hardware, houseware and garden store in Charlotte. From the development of an annual public relations plan to the implementation of a social media calendar and the execution of a layered digital campaign, SPARK will spearhead marketing efforts to increase overall brand recognition and keep Blackhawk top-of-mind for shoppers’ house and garden needs.
“We pride ourselves in finding creative and innovative ways to build awareness for brands,” said Anne Marie Holder, CEO of SPARK. “Blackhawk is more than a hardware store; they are an environment and culture that customers and employees want to be a part of and call their own. We believe in the brand Blackhawk has established and are excited to take it to new heights.”
For more information on Blackhawk Hardware and to see their offerings, visit blackhawkhardware.com.
About Blackhawk Hardware
Blackhawk Hardware has been a family-owned and “mismanaged” hardware store in Charlotte, NC since 1977. Blackhawk Hardware is known for its wide array of lawn and garden supplies, housewares, hardware, seasonal merchandise, paint, electric and plumbing products. As part of the ACE Hardware network, Blackhawk Hardware was recognized as the “World’s Coolest Hardware Store” out of 4,500 ACE stores in 2011. The store is a one-stop-shop for customers looking for unique items and hardware essentials for their home and garden needs. For more information, visit blackhawkhardware.com or call 704-525-2682.
