Classic boardgame selects Charlotte agency to manage public relations for launch of first North Carolina edition
CHARLOTTE, N.C. (July 29, 2024) – MONOPOLY: Greensboro Edition, under license from Hasbro, has hired SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, to assist with local media relations and support surrounding the launch of their Greensboro edition, set to debut in Spring 2025.
MONOPOLY: Greensboro Edition will replace the perennial board game’s famous Atlantic City squares, from “Boardwalk’ to “Park Place,” with Greensboro businesses, nonprofits and landmarks. This special edition MONOPOLY board will include customized Community Chest and Chance playing cards, as well as MONOPOLY money, ensuring that every detail of the game pays homage to the Greensboro community. To truly personalize this classic board game edition, the company is asking for recommendations from the community for local landmark to be featured as squares on the board.
SPARK has been retained to provide local public relations and event activation services for the 2024 announcement and the 2025 product launch in Greensboro. In addition to generating awareness through local media outreach, SPARK will plan an on-site activation tied to the official announcement on Aug. 2, 2024 that will take Mr. Monopoly, a hired actor, on a photoshoot tour of the Greensboro area, visiting key attractions and locations around the city.
In Spring 2025, the SPARK team will plan and execute a media event in Greensboro with Mr. Monopoly and local dignitaries to celebrate the launch of the product, available for sale.
“We are so excited to work on the MONOPOLY: Greensboro Edition project,” said Pollyanna Falk, vice president of account service and public relations at SPARK Strategic Ideas. “Helping to celebrate and highlight Greensboro’s vibrant community through this iconic game is a unique opportunity. We’re eager to spread the news and have fun while doing it!”
For more information on MONOPOLY: Greensboro or to submit suggestions for the local board, visit us.toptrumps.com.
###
ABOUT MONOPOLY
MONOPOLY first hit shelves in 1935 with the Racecar, Thimble, Boot, Top Hat, and Battleship among the original set of MONOPOLY tokens while the Scottie Dog and Wheelbarrow were added in the early 1950s. Although the brand has evolved over the past 89 years, the gameplay and iconography of the classic MONOPOLY game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations. Today, MONOPOLY is the world’s favorite family game brand and is enjoyed by more than one billion players in 114 countries across the globe.
ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
ABOUT TOP TRUMPS USA INC.
Top Trumps USA Inc. is a USA division of Winning Moves International, making world-famous educational card and board games. These include the original Top Trumps card game, Top Trumps Match – the Crazy Cube Game, Top Trumps Quiz, the fast-paced, word tile game Lexicon-GO!, playing cards, puzzles, and more. Top Trumps is known for bringing official versions of completely customized, city-specific MONOPOLY boards to the North American market, under license from Hasbro. Each MONOPOLY city experience pays homage to favorite U.S. regions, featuring celebrated neighborhoods, landmarks and businesses, for a game play that truly evokes the special uniqueness of each community.
