Local service organization selects Charlotte agency scope of services
CHARLOTTE, N.C. (June 5, 2022) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes The Salvation Army of Greater Charlotte (Salvation Army) as a new client. SPARK will work with the Salvation Army on their strategic planning and to design its annual impact report.
“SPARK Strategic Ideas brings a wealth of branding experience to the table that we know will not only benefit The Salvation Army as a whole, but will help us to serve more people in need in Mecklenburg and Union Counties – that is our ultimate goal,” said Brent Rinehart, director of communications for The Salvation Army of Greater Charlotte.
Salvation Army’s work addresses various aspects of the community, including those that are more at-risk and under duress, such as homelessness. Salvation Army targets adult rehabilitation, disaster relief and more.
SPARK will create overview literature for Salvation Army’s 2020-’21 fiscal year, helping the organization to report on previous-year numbers, celebrate accomplishments, and reiterate aspects of its mission. Key objectives for the collaboration between the two companies are to increase internal communications, brand awareness and social engagement.
Additionally, SPARK will develop an awareness campaign for Salvation Army, focusing primarily on social media and radio advertisements which will further drive brand awareness and social engagement.
“We have an opportunity to showcase the work that The Salvation Army of Greater Charlotte does each day and highlight why it’s so impactful,” stated Anne Marie Holder, CEO at SPARK. “Their work touches so many areas of the community, and we are grateful to have the opportunity to partner with them to call attention to the work they are already doing and further our mutual goals.”
For more information on The Salvation Army of Greater Charlotte, visit SalvationArmyCharlotte.org.
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About The Salvation Army of Greater Charlotte
The Salvation Army of Greater Charlotte is a branch of The Salvation Army that serves Mecklenburg and Union Counties of the Charlotte area through a wide range of services. The organization’s key services include Homelessness services, Boys & Girls Clubs, Christmas Assistance and Adult Rehabilitation Center services. They also provide Emergency Disaster Services. The Salvation Army of Greater Charlotte has five locations spread across Charlotte, N.C., including the Charlotte Area Command, Center of Hope Shelter for Women and Children, an Adult Rehabilitation Center, and two Community Worship Centers. For more information, visit SalvationArmyCharlotte.org or check their Facebook @salvationarmycharlotte and Instagram @salvationarmyclt.
