Launch of brewery tours in Charlotte and relocation of flagship organic juice bar coincides with city-wide reopening following COVID-related quarantine restrictions
CHARLOTTE, N.C. (July 14, 2021) – SPARK Strategic Ideas (SPARK) partnered with City Brew Tours Charlotte, a franchise of a leading curator of craft brewery tours and experiences in North America, and Clean Juice®, the first and original USDA-certified organic juice bar franchise, on seminal events that marked new beginnings for each brand just as COVID-related restrictions were lifted throughout Charlotte. Both City Brew Tours and Clean Juice worked with SPARK to leverage relationships with local media and influencers to publicize their respective opening events.
SPARK worked with City Brew Tours Charlotte on the June 26 launch of the latest franchise tour location and the first location in the Southeast region for the company. SPARK coordinated a preview tour featuring two stops on the regular tour for local media and influencers. The agency team oversaw the event planning, managed the event day-of and coordinated media interviews in advance and during event. In addition, SPARK developed an invitation to the media preview, news release and key messages.
Concurrently, SPARK led the public relations strategy and execution for the grand opening of Clean Juice’s new flagship location at Birkdale Landing in Huntersville on July 10. SPARK developed a strategic communications plan to reach local media and influencers that included message development, news release, media alert and media preview of the new space. In support of the store’s grand opening, SPARK also negotiated and placed a radio advertising buy with live remote broadcast at the opening. The grand opening day event broke Clean Juice’s record for highest guest count in a single day.
“After more than a year of COVID-related challenges hitting the Charlotte restaurant industry hard, we are thrilled to have partnered with City Brew Tours Charlotte and Clean Juice, just as the Queen City begins its post-COVID economic recovery,” said Pollyanna Falk, Director of Account Service & Public Relations at SPARK Strategic Ideas. “This work marks a return to an industry we know very well–the food and beverage industry–and we are excited to help these brands with successful grand openings.”
For more information about City Brew Tours Charlotte, visit www.citybrewtours.com/charlotte/.
For more information about Clean Juice, visit cleanjuice.com.
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About City Brew Tours Charlotte
City Brew Tours Charlotte offers unforgettable all-inclusive tours and beer-focused experiences, highlighting the heritage of craft beers in Charlotte, N.C. City Brew Tours Charlotte has created the ultimate craft beer experience that blends history, beer knowledge, transportation and great food with unrivaled access to the area’s top breweries and their beer. For more information about City Brew Tours Charlotte, visit www.citybrewtours.com/charlotte/.
About Clean Juice
Landon and Kat Eckles started Clean Juice® in 2016 as the first and only USDA-certified organic juice bar franchise and is rooted in the “healthy body and a strong spirit” (3 John 1-2) scripture and highlights the importance of an organic, plant-based diet. Clean Juice® offers organic cold-pressed juices, smoothies, wraps, açai bowls, toasts, Green® salad bowls, and other healthy foods in a warm and welcoming retail experience. In its short history, Clean Juice has amassed dozens of achievements and awards, including most recently being named #154 in Entrepreneur Magazine’s 2021 Franchise 500® ranking and the #1 spot as Franchise Gator’s 2021 Fastest-Growing Franchises list. Clean Juice continues to seek and welcome qualified franchisees to its family of franchise partners. For more information about Clean Juice®, its leadership team, its core values, and franchising opportunities, please visit www.cleanjuice.com.
