Local agency named Crown Award Finalist at annual PR recognition event

CHARLOTTE, N.C. (October 19, 2020) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, received a Crown Award in this year’s Queen City PR Awards (QCPR Awards) competition conducted by the Charlotte Chapter of the Public Relations Society of America (PRSA). Falling under the Events/Observances Business category, SPARK’s award-winning public relations campaign was for the grand opening of Studio Movie Grill’s Prosperity Village location.

To announce the grand opening of the new Studio Movie Grill location, SPARK planned and executed a 2-month campaign that included public relations, influencer marketing and event management. Judges from the New Mexico chapter of PRSA evaluated an extensive award entry and honored SPARK for successfully researching, planning, implementing and evaluating a communication campaign with exemplary professional skill, creativity and resourcefulness.

“As an agency, SPARK has built a reputation for developing strategic, creative public relations campaigns that generate results,” said Pollyanna Falk, director of account service and public relations at SPARK. “It’s such an honor to be recognized amongst our local peers for all of our team’s hard work to generate awareness for Studio Movie Grill’s opening.”

In lieu of the annual QCPR Awards event, PRSA Charlotte will host a virtual celebration on October 29 to recognize the winners. This is the fourth recognition SPARK has received in 2020 for outstanding public relations services.

SPARK works with a variety of B2B and B2C clients in industries including commercial real estate, restaurant, retail and nonprofit. For more information about the agency and services, visit sparksi.com.