Social media manager, Alexa Johnson, joins the SPARK team

CHARLOTTE, N.C. (March 5, 2020) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, welcomes Alexa Johnson as a social media manager to its growing Charlotte team.

Before joining SPARK, Johnson worked as hospitality marketing and guest services assistant manager at 86 Cannon Historic Luxury Inn in Charleston, South Carolina. Johnson developed the hotel’s marketing strategy, including its social media, paid advertisements, influencer partnerships and email marketing. She also managed relationships with guests, vendors and local businesses. In addition, Johnson was previously a social media specialist at Advantage|Forbes Books where she created content marketing strategies for numerous authors to promote their books in the fields of healthcare, finance and entrepreneurship.

“I’m thrilled to be relocating to Charlotte to work with the talented SPARK team,” said Alexa Johnson, social media manager. “This role will allow me to use both my creative and technical skills to generate great content that motivates our clients’ customers.”

As a social media manager, Johnson will work across multiple social platforms to develop and implement compelling social media campaigns for various clients, while continually monitoring performance and optimizing ROI. In addition to staying up on industry and social trends, Johnson also will be responsible for establishing a social media strategy and brand voice for new clients.

“We’re very happy to have Alexa join our growing team,” said Anne Marie Holder, CEO of SPARK. “With her experience and social media background, I am confident that SPARK will continue providing clients with strategic, engaging posts that help them connect with their target audiences.”