SPARK partners with established legwear brand to revitalize social media accounts

CHARLOTTE, N.C. (January 21, 2020) – No nonsense, a legwear and apparel brand owned by Kayser-Roth Corporation, has hired SPARK Strategic Ideas (SPARK) to refresh and manage their social media accounts. As a full-service creative branding agency, SPARK was contracted to implement an annual social plan of strategic content to help build brand awareness and grow followers for the No nonsense social media pages, as well as create and implement an advertising strategy to support these goals.

Over the past month, the SPARK team worked on crafting a social media strategy that consists of sending out key messages and implementing campaigns. Areas of emphasis include product highlights, promotions, company history and brand values to engage with fans and followers. On an ongoing basis, SPARK will draft posts and manage customer engagement on the Facebook and Instagram platforms for No nonsense. SPARK will also develop and optimize Facebook and Instagram advertising to build followers, increase web traffic and boost engagement.

“In living up to our brand name, we felt compelled to find a likeminded agency who operates as we do and as we want our customers to,” said Ben Muller, Senior Marketer at Kayser-Roth Corporation. “Because ‘no nonsense’ is an attitude and a way of living, we wanted to work with someone like SPARK who understood our brand and could keep our messaging authentic while adding a new flare and excitement to our content.”

To learn more about No nonsense, visit nononsense.com. To get social, connect with No nonsense on Instagram at @benononsense and on Facebook at @nononsense.

About No nonsense

No nonsense is a Kayser-Roth company that offers a variety of high-quality, value-priced products including leggings, tights, socks, yoga wear, and hosiery. In living up to our brand name, we feel compelled to be more, to be bigger than the products that carry our logo. Because no nonsense is an attitude. It’s a way of living. This means we design and make apparel for women that deliver on an essential promise: Keep it Real. For more information, visit nononsense.com.