Newly merged architecture firm hires SPARK
CHARLOTTE, N.C. (February 20, 2019) – SPARK Strategic Ideas (SPARK) partnered with SGA | NarmourWright Design, the recently merged architecture firm, to spearhead its rebranding efforts. SGA | NarmourWright Design, composed of the former SGA Architecture (SGA) and NarmourWright Architecture (NarmourWright), hired SPARK to create a new identity for the rebrand and announce the firm’s merger to the media.
As a full-service strategic branding agency, SPARK executed an integrated brand launch for SGA | NarmourWright Design. The agency produced a new logo and identity package that includes business cards, letterhead, envelopes and notecards for the firm that are symbolic of its strategic vision. In addition, SPARK worked with leadership to craft a mission statement, designed a temporary website landing page and led the public relations efforts by announcing the merger to the media throughout the Carolinas.
“Working to brand the new face of two established firms who joined forces created an exciting opportunity for our agency,” said Anne Marie Holder, CEO of SPARK. “Constructing an identity, both visually and in messaging, that incorporated the values and vision of both companies has been a rewarding process for our team. Our passion is to help clients establish who they are now and what they want to be in the future, and we look forward to working more with SGA | NarmourWright Design on that path.”
SGA | NarmourWright Design is the product of two well-respected design firms from North and South Carolina, SGA Architecture and NarmourWright Architecture. The combined firm’s services include architecture, landscape architecture, planning and interior design. The company has clients in the multifamily, education, adaptive reuse, commercial and community development industries. The firm offices are located in Charlotte, N.C.; Greenville, S.C.; Charleston, S.C.; and Pawleys Island, S.C.
“This is a new venture for us—one we’ve really been looking forward to on both sides. We’re not only growing our experienced team, but also expanding our portfolio by reaching out to new markets and clients,” said Ryan Carver, Principal at SGA | NarmourWright Design. “We look forward to working with SPARK on the many facets of our brand rollout. They have the expertise to help us strategically position our firm and tell our story.”
About SGA | NarmourWright Design
SGA | NarmourWright Design was born in 2018 when two well-established and respected designs firms with complementary cultures, values and areas of expertise joined forces. The firm consists of nearly 50 gifted professionals across four offices in the Carolinas. SGA | NarmourWright Design offers an integrated approach to planning, architecture, interior design and landscape architecture, and brings experience in creating inventive designs for all forms of education, parks and recreation, community, multi-family and commercial projects. They are committed to providing the highest level of service while collaborating with clients to bring their visions to life.
