SPARK Strategic Ideas Houses New Client

Local agency adds Sycamore at Tyvola to its client roster

CHARLOTTE, N.C. (July 5, 2018) – Sycamore at Tyvola, a luxury apartment complex located in southwest Charlotte, has partnered with SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, for their strategic planning, marketing, advertising, social media and public relations services.

“We were struck by the intentionality of every detail at Sycamore at Tyvola. From the spacious units and inviting common areas, to the numerous amenities provided, the complex is designed to meet residents’ living and lifestyle needs,” said Anne Marie Holder, CEO of SPARK. “We’re excited to introduce them as the new standard of luxury living in Charlotte.”
 
Located just 20 minutes from Uptown Charlotte and a short drive from SouthPark, Sycamore at Tyvola is a gated living community that offers comfortable apartment units with a variety of amenities designed with luxury, leisure and privacy in mind. They offer one- and two-bedroom residences with features such as stainless steel appliances, complimentary Wi-Fi and cable, in-residence washer and dryer, and private balconies/patios. The 30+ acre complex also offers numerous community amenities including a resort-style pool, putting green, tennis court, and 24-hour fitness center.
 
“We chose SPARK because they have the intelligence to be able to comprehend a complicated business and have showcased their knowledge of the nuances of business-to-consumer marketing,” said Sam Switzenbaum, founder and CEO of Switezenbaum & Associates. “I really liked SPARK’s depth of experience across a wide range of communication platforms and how they are able to integrate them together.”

SPARK’s goal is to position Sycamore at Tyvola as an apartment community with approachable elegance and establish their presence in the Charlotte market. To accomplish this goal, SPARK will start by conducting a competitive research study and in-depth tenant interviews. This research will guide SPARK’s strategic planning for the complex, which includes advertising, social media and public relations services.
 
For more information about Sycamore at Tyvola, visit sycamoreattyvola.com

About Sycamore at Tyvola
Sycamore at Tyvola, owned by Switzenbaum & Associates, is a new, gated elegant apartment community dedicated to offering the comforts and convenience of suburban living. Located in southwest Charlotte, the complex provides a one-of-a-kind lifestyle designed with luxury, leisure and privacy in mind. Featuring one- and two-bedroom units, all resident buildings are elevator-serviced and have secure key fob access. Residents can enjoy private balconies/patios, a resort-style pool, jogging trail and a 24-hour fitness center among other amenities. For more information visit sycamoreattyvola.com or call 704-817-8255.