City Barbeque hires SPARK Strategic Ideas

CHARLOTTE, N.C. (May 17, 2018) – City Barbeque, a fast-casual barbecue joint known for their award-winning slow-smoked meats and fresh homemade sides, has hired SPARK Strategic Ideas (SPARK), a Charlotte-based strategic branding firm, to assist with the ongoing public relations for their four locations in the Charlotte area.

City Barbeque, founded in Ohio, has locations throughout Georgia, Illinois, Indiana, Kentucky and North Carolina. In Charlotte they have four joints, one in Ballantyne, Huntersville, Matthews and University. Their menu is designed to provide customers with authentic barbecue influenced by various regions and styles throughout the country. In addition to offering both dine-in and take-out, City Barbeque also caters thousands of events each year such as weddings and business meetings.

“We are excited to welcome City Barbeque to our menu of clients as we admire their approach to consistently provide excellent food and customer service,” said Julie Parrotta, public relations manager at SPARK. “We look forward to assisting them in their mission to ‘serve and create happiness.’”

SPARK’s goal is to help grow their presence in the Charlotte market by positioning City Barbeque as a local restaurant, connected to the community, where guests feel at home and can expect meals made-from-scratch to be served with a smile. In order to spread awareness of the City Barbeque brand, SPARK will plan and execute media events, pitch story ideas to local media and provide other ongoing public relations services.
 
For more information about City Barbeque, visit citybbq.com.

About City Barbeque 
At City Barbeque, folks wake up early to make the city’s best barbeque: every day, at every restaurant, teammates slow-smoke award-winning barbeque and craft homemade sides and desserts. City Barbeque also caters incredible events, providing personalized, friendly and affordable service for events large or small, formal or laid-back. The company is devoted to supporting its teammates and the communities it serves, and prioritizes giving back to local charities and non-profits. City Barbeque teammates are dedicated to providing competition-quality barbeque and genuine backyard hospitality; to improving themselves and their processes a little every day; and to staying true to their purpose: to serve and create happiness. For more information, visit citybbq.com.