Duckworth’s Kitchen & Taphouse opens on Park Rd.
CHARLOTTE, N.C. (April 30, 2018) – Rob Duckworth, owner of Duckworth’s Grill & Taphouse (Duckworth’s) and The Cellar at Duckworth’s, partners with SPARK Strategic Ideas (SPARK), a full-service strategic branding agency in Charlotte, N.C., to launch a new restaurant concept at Duckworth’s former Park Rd. location. SPARK will help launch the new concept and provide ongoing public relations services.
This new concept, Duckworth’s Kitchen & Taphouse (Duckworth’s Kitchen), elevates the current Duckworth’s menu and features a monthly item for guest feedback. This test item could be new menu items, ingredients or décor, with the goal to see what might be implemented at other Duckworth’s locations.
SPARK’s goal is to position Duckworth’s Kitchen as a new concept for the Duckworth’s brand and establish a presence in the Charlotte market. As a part of building awareness for the brand, SPARK will also plan and execute grand re-opening events with local media members and influencers.
“Having worked with The Cellar at Duckworth’s, we are looking forward to partnering with the Duckworth’s brand again to launch this new concept,” said Jacki Keating, public relations manager at SPARK. “The Duckworth’s name has been established in the Charlotte community for a long time, and we are constantly impressed with their commitment to the customer experience from start to finish.”
For more information about Duckworth’s Kitchen & Taphouse, visit parkroad.duckworths.com.
About Duckworth’s Kitchen & Taphouse
The Duckworth’s Kitchen & Taphouse concept was established in 2018 by Rob Duckworth of Duckworth’s Grill & Taphouse and The Cellar at Duckworth’s. The restaurant’s mission is to evolve select items on the Duckworth’s Grill & Taphouse menu while focusing on the American classics and local crowd-favorites. Elevating the traditional sports bar fare, Duckworth’s Kitchen & Taphouse is focused on the guest experience and involvement, requesting feedback on monthly special feature items to help refine the menu. Located off of Park Road in the former Duckworth’s Grill & Taphouse location, Duckworth’s Kitchen & Taphouse is the first of its kind in the Charlotte area. For more information, visit parkroad.duckworths.com.
