Custom menswear brand selects Charlotte agency for grand openings in new markets 

CHARLOTTE, N.C. (March 23, 2018) – INDOCHINO, the global leader in made to measure menswear apparel, has hired SPARK Strategic Ideas, a full-service strategic branding agency, to assist with media relations and event support surrounding the grand openings of two new showroom locations in Charlotte, North Carolina and Houston, Texas. 

Based in Vancouver, INDOCHINO strives to transform retail by making luxury custom clothing an affordable reality for men everywhere through a multi-channel model that includes both online, mobile and in-person ordering. The new Charlotte and Houston locations are the latest to open as part of the company’s rapid showroom expansion throughout the U.S.

SPARK was brought on to provide local public relations and event planning services for the February opening of the Charlotte location in SouthPark Mall and the March opening of the Houston location in The Galleria. In addition to building brand awareness with local media and coordinating on-site interviews and fittings, SPARK also will plan and execute VIP Grand Opening events with media members and influencers for both markets in March. 

“We are thrilled to work with the team at INDOCHINO to help introduce the much-anticipated brand to both Charlotte and Houston shoppers,” said Pollyanna Falk, account supervisor at SPARK. “We see their made to measure apparel filling a niche in both cities and look forward to seeing the brand continue to grow.”

For more information on INDOCHINO, visit indochino.com.

About INDOCHINO
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale. Customers take on the role of designer, picking out every minute detail of their suits and shirts to make them truly one-of-a-kind. These garments are made to their precise measurements and shipped directly to their door, hassle free. The company’s omnichannel approach allows them to shop online or in person at any INDOCHINO showroom.