Charlotte agency expands portfolio with new commercial real estate client
CHARLOTTE, N.C. (January 31, 2018) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, recently teamed up with Beacon Partners, a Charlotte-based private commercial real estate company, to create a new logo and rebrand for the 28-year-old real estate business.
“The team at Beacon Partners has a strong sense of commitment to the future growth of our community,” said Anne Marie Holder, CEO of SPARK. “They continue to evolve as a company to be in a position to fuel that growth and SPARK has enjoyed playing a role in that process.”
SPARK led Beacon Partners through the development of their new logo creation and overall rebrand. This included internal and external research to understand employee and client perceptions; analyzing Beacon Partners’ marketing efforts and those of their competitors; determining the company’s strengths and weaknesses; and discussing the future of Beacon Partners.
“The bold lines of the new logo signal strength and stability. The white space between the lines indicates openness and collaboration. The contemporary font speaks to approachability and forward thinking and an upward sweep in the design points to the company’s bright future with clients and in the community,” said Robin Foster, brand strategist at SPARK.
The design also uses color theory to communicate Beacon Partners’ brand. Green represents new beginnings and growth while blue symbolizes honesty, reliability and strength. The brightness of both colors characterizes energy, innovation and Beacon Partners’ progressive way of thinking.
The updated logo and branding materials are on display in Beacon Partners’ new office located at 500 East Morehead Street in Charlotte. To learn more, visit beacondevelopment.com.
About Beacon Partners
Beacon Partners is a Charlotte-based commercial real estate firm specializing in the development, acquisition, leasing and management of industrial and office properties. Beacon Partners leases and manages over seven million square feet of space throughout the Carolinas. For more information on Beacon Partners, please visitwww.beacondevelopment.com or call (704) 597-7757.
