Agency awarded for creative promotional project

CHARLOTTE, N.C. (Feb. 25, 2013) — SPARK Strategic Ideas recently brought home a Charlotte ADDY Award, acknowledging the strategic creativity the agency is known for across the Carolinas. SPARK services a wide variety of clients in the areas of strategic planning, advertising, media, web and public relations.

This year’s creative won a 2013 Silver ADDY in the “Collateral Material” category under the “Special Event material” subcategory. The entry, a matchbook invitation created for the Spark Open House in 2012, included real matches and event information for the agency’s celebration. The event, appropriately entitled “Fan the Flame”, welcomed agency clients, local media, family and friends.

“It is a fun challenge to treat ourselves as the client. Whether it’s creating a unique direct mail message or researching new business opportunities, it’s important to set the bar high with what you’ve done to improve your own agency, “ said Anne Marie Holder, CEO of SPARK Strategic Ideas.

Since its humble beginnings in a local coffee shop, SPARK grew 40% in overall revenue from 2011 to 2012 and has shown it is a fierce contender in the full-service agency arena. The matchbook submission is a premiere example of what to look out for from SPARK as its talent spreads like wildfire.