Moe’s Southwest Grill Case Study Challenge:The collaboration between SPARK Strategic Ideas and Moe’s Southwest Grill is one underscored by significant year-over-year increases in customers, interaction with the brand and, most importantly, sales. SPARK began working with the Moe’s Hampton Roads co-op group in 2011. At that time the market had 7 stores. By the end …
Tag: Moe’s Southwest Grill
Moe’s National Earmuff Day Case Study
Moe’s National Earmuff Day Case Study Challenge:When Moe’s Southwest Grill introduced a new menu item nationally, SPARK wanted to find a way to build buzz around the new product and roll it out in the local markets they worked with. Moe’s is known for having quirky pop culture names for its menu items and the …
SPARK Named Moe’s Southwest Grill 2012 Agency of the Year
Agency chosen over 16 others as MVP CHARLOTTE, N.C. (May 14, 2013) — Moe’s Southwest Grill announced that SPARK Strategic Ideas has been honored with their highest Field Award, MVP Agency of the Year for 2012. This award is given to one of the 16 agencies restaurant franchisees work with in co-ops. MVP’s are recognized based …