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Gayle Ireland
Research Director

Data Detective

 

  • Over 30 years of market research experience on both the supplier and client side
  • Specialties include B2B and B2C research, qualitative and quantitative methodologies, and focus group moderation
  • Founded Voccii (own agency) in 2013 and senior practitioner partner with SPARK since 2015
  • Has worked with transportation and government clients including CATS (through another agency), Mecklenburg County Public Health (through another agency), Norfolk Southern, Mecklenburg County Criminal Justice System, Charlotte Center City Partners, Charlotte Chamber of Commerce, and Greater Gaston Development Corp.